From fundraising to events marketing to volunteer management and more, Marketing Cloud Account Engagement (Pardot) is an ideal marketing automation choice for nonprofits and associations.
If you do a little research into marketing automation products from Salesforce you’ll quickly read that Marketing Cloud Account Engagement (Pardot) is for Business-to-Business (B2B) communications (for example, a company marketing their products or services to other companies) and Marketing Cloud Engagement is for Business-to-Consumers (B2C) communications (for example, T-Mobile selling phones to actual people).
Well, neither of those comparisons are particularly useful for nonprofit organizations or associations and…both systems can be transformational for nonprofits or associations. Fíonta presents 6 Ways to Use Marketing Cloud Account Engagement (Pardot) for Nonprofits, practical ways nonprofits and associations can use Marketing Cloud Account Engagement (Pardot) to communicate with donors, members, staff, volunteers, and other supporters.