All About…Pardot: May 2021

Happy May! Spring is in full force, the days are feeling long, and my feeds are filled with safe family reunions and reconnections. I hope you too are beginning to find your spirit lifted. As we head into Summer ‘21 release time, we’re reviewing Release Notes and eager to get under the hood shortly. As we learn more about the new release, we’ll work directly with our clients to take advantage of enhancements.

Wishing you health and happiness,

Karin Tracy, Pardot Practice Lead / VP Marketing

PARDOT SUMMER ’21 RELEASE: Top 8 Picks from Salesforce Ben

Ongoing thanks to Salesforce Ben for scouring release notes and pulling out the very best of the best in terms of new functionality. We’ll be digging deeper into these as soon as our Pardot Summer ‘21 is released. The release dates are May 15th, June 4th, and June 11-12th. Head over to Salesforce Trust and click on your instance name, then Maintenances to see your release date.

EVENT: ParDreamin’ 2021

It’s official! ParDreamin’ 2021 is scheduled for October 26-29 and will again be a virtual event. If you didn’t get a chance to attend or catch up on the sessions, trust me when I say it was an extremely comprehensive, and just plain fun, event. Watch the ParDreamin’ website for session and registration info in the coming months. Pardot published a blog about ParDreamin 2020 with presenter top tips that are worth a read as well.

ARTICLE: Seven Steps to Get the Most Out of Marketing Investments

“As associations attempt to recover from the economic morass of 2020, budgets are tight, but marketing is important. No matter what the size of your budget, these seven steps can help organizations create effective marketing campaigns.”

Perhaps more now than ever, marketing departments are being asked to do more with less. This article suggests seven ways to ensure that your money is being spent wisely and that you’re able to track and measure impact.

WEBINAR: Why Deliverability Matters –And Why it’s Getting Harder (May 21)

“Email is definitely not dead, in fact, it’s as alive as ever. The past year has shown a surge in email marketing activity, proving that email continues to be a valuable and effective channel for marketers. But that doesn’t mean it’s gotten easier. Email is partly pure science, partly dark arts, and all about having the right tools to measure it and the right knowledge to apply it. Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe.”

As you know, I love the resources made available by the American Marketing Association, many of which are available for non-members. Make sure all of the hard work you’re doing around email content creation and audience segmentation is realized by ensuring strong deliverability numbers.

WEBINAR: People are Ready to Return to Events…Well, Soon

The comeback of the in-person event is looking a little bit rosier than you might expect. That’s according to Freeman, which has been analyzing sentiment in the events space in recent months—and found in its most recent analysis that 85 percent of attendees and 86 percent of exhibitors might be ready to return to events by the end of 2021. That’s a significant leap from a February survey that asked the same question and found that 74 percent of attendees and 78 percent of exhibitors were willing to make the same call—reflecting the fact that many companies are expected to lift restrictions on attending in-person events this fall

How do you feel about in-person events? I’m a people person -I miss seeing people in real life and having face-to-face conversations, but I’ll admit that I am anxious about the scale of conferences. There’s a lot to consider but I’m heartened by the increased positive sentiment about being together again.

WEBINAR: Everywhere Automation Can Be Used in your Nonprofit or Association (May 20)

Lastly, I wanted to invite you to a webinar led by Fíonta’s co-founder, Dr. Lisa Rau, next Thursday (10:30am PT / 1:30pm ET). Aimed at both nonprofits and associations, this 45-minute webinar overviews the workflow and automation technology available in standard nonprofit and association software, best practices for creating and deploying successful automations, and a list of starter concepts to bring back to your organization. Advance registration is required.

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