All About…Pardot: November 2020

As we approach Thanksgiving and I think about gratitude, community comes to mind. From Pardot Trails on Trailhead to User Groups and an upcoming 4-day Pardot event, there are so many available resources for Pardot marketers and admins.

As always, I’d love to hear how you’re using Pardot – creating Engagement Paths for end-of-year fundraising or onboarding new members, sending holiday engagement emails, directing paid traffic to landing pages. Let me know!

Karin Tracy, Pardot Practice Lead / VP Marketing

BLOG: Pardot Engagement Paths Best Practice and Nonprofit Use Cases

If you’ve worked with Fionta on a Pardot project, we’ve probably developed an Engagement Path using Engagement Studio together. In this blog, I cover best practices and share a number of common use cases for Engagement Paths.

BLOG: 6 Creative Fundraising Ideas to Inspire You on Giving Tuesday

In 2019, Giving Tuesday raised more than $511 million in the U.S. alone, which represents nearly a 34.5% increase from 2018.

This blog from Classy covers ideas for Giving Season 2020 and offers a number of helpful downloads including an ebook called The State of Modern Philanthropy 2020.

EVENT: ParDreamin’

ParDreamin’ is a free, 4-day, Pardot-focused event, held virtually December 8-11.

Dive into a variety of topics that will excite, educate, and expand your knowledge and skills of Pardot. Like most Dreamin’ events speakers will cover topics on Salesforce, Marketing Cloud, and other Cloud products so you’ll get the most out of your time. Created for admins, developers, consultants, marketers, and nonprofits. Fíonta is a proud sponsor of ParDreamin’!

The event is free but they are offering 4-hour pre-conference workshops on December 8 for $199. I signed up for Campaigns and ROI Reporting so I can keep upping my game! Let me know if you decide to attend the pre-con or the conference itself!

WEBINAR: 10 Ways to Shift Your Marketing Mindset in 2020

Yeah, it’s almost 2021 but this webinar presents ideas and strategies that you can take with you into the new year. You may recognize an embedded Pardot form on this Pardot webpage when you sign up to watch the webinar! Nothing gets past us savvy Pardoteers.

USER GROUPS: Find Your Local Pardot User Group

Even during 2020 – the year of virtual events only – Pardot User Groups have stayed active and are a fantastic way to network with local Pardot marketers and admins. Meeting topics vary from group to group but expect to get information about new releases, learn tips and tricks from other marketers, and have some fun!

For my DC clients, here’s a direct link to the DC-area User Group.

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