All About…Web: April 2021

Well March Madness may have just drawn to a close, but here at Fionta the season is just getting started. We’re ready to help your nonprofit or association prepare a game plan for upgrading from Drupal 7 or 8 before their upcoming end-of-life dates, celebrating a win for a client who just launched their update, and highlighting a few ways to help the MVPs of your web and marketing tools play well together. It’s time to kick off and aim for a championship season!

And, as always, if you’d like to discuss a new web project, Drupal 9, or learn more about our managed service offerings, please feel free to put time on our calendar to chat!

– Erin Rickard, Digital Services Manager

WEBINAR: Drupal 7 and 8 End of Life: What You Need to Know Now and How to Plan for the Upgrade to D9

Drupal 7’s end-of-life date was extended to 2022 as a result of the Covid-19 pandemic, and Drupal 8 still reaches end-of-life in November 2021. Whether your site is on 7 or 8, now is the time to start preparing for your upgrade so your project will be complete before the clock runs out. This 45-minute webinar will discuss the scope and timeline for common upgrade scenarios, other factors in your digital roadmap to consider when planning your upgrade, and how to plan for site maintenance on Drupal 9 and beyond.

BLOG: Surprising Uses for Drupal

Drupal is well-known in the world of open-source CMSs for its ability to support highly customized sites for complex business needs. Not only can Drupal do just about anything a website (or a developer) might need to do – it’s likely that someone has already paved the way for how to do it. In this blog post, we dive into several unique feature implementations Drupal can support, including complex mapping features, member portals, automatic language translation and acting as a content hub for other sites and applications. Learn new ways Drupal can help you knock your website implementation goals out of the park.

WEBSITE LAUNCH: Center on Budget and Policy Priorities, Drupal 8 Website

Congratulations are in order for the Center on Budget and Policy Priorities (CBPP) on the launch of its Drupal 8 site migration! The Center on Budget and Policy Priorities (CBPP), a research and policy institute focused on advancing federal and state policies that help low-income Americans, worked with us to plan the migration of their content-rich Drupal 7 site. CBPP did not need a redesign as part of the migration – the look and feel of the site would remain as-is – but the necessity of moving the site off of Drupal 7 before its 2022 end-of-life date provided an opportunity to modernize and streamline the technical build. With these under-the-hood updates, the site is well-positioned for the update to Drupal 9 this year and will cruise through many years to come. Time for a victory lap!

BLOG: Integrating Marketing Cloud with Google Data Studio

Salesforce Marketing Cloud is an all-star marketing automation tool, and Google Data Studio is a first-draft pick for integrating reporting and analysis of website and social media analytics. What if you could get the two MVPs of their respective fields to play well together? One of our clients recently came to us with this question, and Fíonta discovered several options for organizations who might need to connect Marketing Cloud and Data Studio to gain a fuller picture of marketing ROI. Read our blog post to find the solution at the level of complexity and investment that’s right for your organization.

ARTICLE: Top Ways to Analyze Visitor Website Engagement

Just like post-game review, analyzing your site’s performance is the best way to ensure you’re winning and retaining donors, volunteers and members for your nonprofit or association. This article from the ASAE provides a great introduction to the basic analytic metrics all site owners should track, including the benchmarks to aim for. Once you know how your stats stack up against the competition, you’ll know where to focus your efforts to improve user experience.

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