Featured Fíontan: Meet Joey Monroe

Joey Monroe

You’ve been with us for about 1 year now! What attracted you to Fíonta?

I love working with nonprofits, and after working for one locally, I wanted to magnify my impact across a wide variety of them.

Tell us a bit about what you did before you joined Fíonta. How did you become interested in Salesforce?

I spent about 10 years in IT Infrastructure and management and gained experience in Enterprise Resource Planning systems, eventually leading me to a nonprofit that needed help spinning up Salesforce. I have liked the customizability and scalability of the product ever since.

Share a bit about a project you’ve worked on at Fíonta that is meaningful to you, and why.

One of my ongoing projects has been with a child organization of the United Nations that deals specifically with disaster relief, education, and emergency assistance within the Middle East. They’re a great group of very passionate people who make it easy to work with them and extend their ability to do good in an area of constant conflict.

How do you see your role at Fíonta evolving over the next year?

I plan to continue leading projects for great clients, mentor and bring up new consultants, and bring my knowledge and experience to bear.

You worked in cybersecurity – how have you brought that focus on security to Fíonta?

It gives me a unique perspective in terms of risk management, being able to avoid introducing potential security concerns, as well as regulatory and compliance issues that can sometimes arise. We can flag those for clients, and while not what we are hired to do, it provides great value to get them thinking in a holistic way about their organization.

Which of Fíonta’s core value(s) strikes closest to home for you? Why?

  1. Assume positive intent
  2. Do what’s right even when hard
  3. Meet people and organizations where they are
  4. Be conscientious
  5. Always be improving

I align with each of them, but doing what’s right, even when it is hard, is at my core. To be good consultants and stewards for our clients, we have to be able to have tough conversations about what is truly right for them and in their best interest and why while being empathetic to various constraints they may have.

What are your favorite things to do when you aren’t working? Hobbies, activities, passions?

I have a few too many hobbies, but my favorites are painting, weightlifting, and scuba diving.

Winter or summer?


City walk or country trail?


Cake or pie?


Dogs? Big or small?


Favorite nut butter?

Peanut or maybe hazelnut?