The Fíonta Note – June 2020

Black Lives Matter: Resources and Inspiration from Fíonta clients

Since our inception in 2001, we have worked with organizations advocating and effecting change for historically underserved populations. Not surprisingly, many of our clients have responded to the events of the past weeks following the murder of George Floyd by four policemen in Minneapolis with stellar thought pieces and actionable resources. We are pleased to share them and hope you will let us know of additional resources from your organization for inclusion. Read more.

Increasing Revenue and Engagement with Virtual Events During COVID-19 and Beyond

If your association has to cancel in-person conferences and events, do you see it as a disaster or an opportunity? Resist those negative feelings. Remember, necessity is the mother of invention. Look at your cancelled events as an opportunity to design new experiences for attendees, sponsors, and exhibitors—virtual events that generate both revenue and engagement.

The ongoing pandemic crisis has caused many in the association community to experiment with new revenue and engagement strategies for their virtual events. These new strategies shouldn’t be discarded after the crisis is over. They provide a sustainable approach to diversifying non-dues revenue and deepening your relationship with members and even reaching new supporters. Read more.

Welcoming New Clients

  • Dyson Foundation and Hearing Health Foundation: Fíonta will migrate both foundations from foundationConnect .Net to a Community Cloud portal.
  • Leading Age: We will migrate Leading Age from Marketo to Pardot and redesign the organization’s email and landing page templates.
  • Blue Star Families: Fíonta will provide ongoing Marketing Cloud consulting and support services.
  • Center for the Advancement of the American Dream: We will work with the Center on a Salesforce assessment and implementation plan.
  • Schools on Wheels: Fíonta will provide ongoing adhoc Salesforce support for this southern California nonprofit tutoring children experiencing homelessness.
  • Other new clients are posted online

Taming the Beast: Managing Your Organization’s Technical Debt

If you manage a website or application, you may have heard the phrase “technical debt.” (No, it doesn’t mean you’ve overdrawn your Bitcoin account.) Technical debt is like financial debt for the software that powers your organization. 

When in financial debt, you might only be able to afford to pay interest each month without ever attacking the principal. With a website, you might have to spend precious staff time or developer costs fixing broken features or dealing with outdated services and plugins. Technical debt may also cause you to lose business (donations, signups, or other types of meaningful engagement) because you don’t have the features that end-users expect. Read more.

Learn more about technical debt on Friday, June 26th during our monthly webinar.

Upcoming Events

Grab your comfiest chair and join us at these virtual events!

Upgrading to Drupal 9 and the Importance of Ongoing Web Maintenance 
(June 26th, 11 – 11:45am PT / 2 – 2:45pm ET): 
Aimed at nonprofits and associations using Drupal, this 45-minute webinar will cover the newly released Drupal 9, suggest a timeline for upgrading, and describe why regular and recurring Drupal maintenance is essential to the health of any website. We’ll also talk about how to manage and hopefully avoid technical debt during any sort of web project. Advanced registration is required.

The Future of Technology for Associations
ASAE Annual (August 12th, 11 – 11:45am PT / 2 – 2:45pm ET): 
Learn technology innovation of applicability to associations and gain a perspective on what kinds of technological innovations of specific interest may be arriving and their direct relevance to associations. Drawing from Peter Diamandis’ “Abundance is our Future”, let Lisa Rau spark your imagination on how associations’ operations might be dramatically altered by advances in technology. Registration is open for ASAE Annual (Virtual)