The Fíonta Note – November 2020

Gratitude for Nonprofits: Make It a Weekly, Not Seasonal, Practice

As Thanksgiving approaches, gratitude is making its annual appearance in headlines and maybe even your mailbox. We don’t mind jumping on this bandwagon because, this year especially, we all need the good feelings that gratitude inspires.

The season of Thanksgiving does bring out the best in us. But we know you appreciate your volunteers, donors, revenue partners, and other good-deed-doers throughout the year, not only in November. Yet, the nonprofit life has a tendency to get in the way of good intentions. How can you cultivate a habit of organizational gratitude throughout the year?

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Reduce Web Hosting Costs with a Sitewide Audit

Web hosting plans are tiered primarily based on site traffic – specifically the number of visitors and pages served per month. If you are migrating to a new host, or your current host is bumping you to a higher tier because your traffic exceeds your current limit, there are steps you can take to reduce the amount of non-user traffic you’re paying for. 

In this blog, we cover the different types of user and non-user traffic and provide suggestions for mitigating excessive, and potentially expensive, traffic.

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Upcoming Events

Don’t miss our last webinar of the year on December 14th, along with learning opportunities at TEC, Dreamforce, and ParDreamin’. Dreamforce takes place over several weeks so we’ve broken out each element below.

  • 12/2, 10am PT: Dreamforce Keynote
    Join Marc Benioff and special guests as they share stories of learnings and success in a challenging year. Register today
  • 12/7-12/9: Technology Exploration Conference Powered by ASAE
    Fíonta is a proud sponsor and featured exhibitor at ASAE’s TEC. On-demand webinars and resources will be available in our booth. Lisa Rau will present What Can Machines Learn and How? Why Associations Should Care (12/8, 11:15am ET) and Mark Patterson / Katy Burns will lead a presentation called Reduce Member Churn: Using Predictive Analytics to Anticipate and Avoid Membership Renewal Risk (12/9, 11:15am ET). Register now (Free for ASAE members, $145 for non-members)
  • 12/8-12/11: ParDreamin’
    Join Fíonta at the inaugural ParDreamin’ conference – a 4-day Pardot-focused, virtual event. Day 1 features five different intensive workshops ($199) and days 2-4 are filled with over 40 sessions (Free!) Information and registration
  • 12/9, 8:30am PT: Trailblazers Together: A Celebration of Community
    Mark your calendar for this NGO-focused day of Dreamforce brought to you by On the schedule: success stories, product announcements, and luminary speakers. Information and registration (Note: this is a separate registration from Dreamforce.)
  • 12/14, 11am PT / 2pm ET: Reduce Member Churn: Using Predictive Analytics to Anticipate and Avoid Membership Renewal Risk
    Mark Patterson and Katy Burns will reprise their ASAE TEC presentation for anyone who may miss it or not attend TEC. Join us as we discuss and illustrate how data science and predictive models can be used to anticipate and prevent member churn for maximum retention and growth. We will demonstrate use of custom prediction model building to identify member risk at both the aggregate and granular level, with recommended action plans to increase the likelihood of member renewal. Register today
  • 12/14-12/17: Dreamforce TX
    Join fellow Trailblazers for four days of learning, demos, and surprise guests. This portion of Dreamforce is most like the in-person event that we are all missing this year. Register today (Note: this is the same registration as the Dreamforce keynote; you do not have to register separately for Dreamforce TX.)

Taking a Moment to Give Thanks

Gratitude is very much on our minds this month and this year (see article above as proof!) and our employees took some time to reflect on the positives in their lives. From the NHL hockey bubble to kittens to hope for the future, there is so much good in this world. From us to you, happy Thanksgiving!

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