The Fíonta Note – September 2020

Why Integrating Salesforce with an LMS Should Be on Your Association’s To-Do List

Everyone’s getting a taste of online learning these days because it’s the only option during the pandemic. This virtual transformation has given associations the opportunity to rethink their educational offerings and the technology that supports those programs.

Associations that integrate their learning management system (LMS) with their CRM, such as Salesforce, are coming out ahead. By capitalizing on the benefits of each system, they’re providing a more effective educational experience to learners and a better set of tools to staff.

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Introducing All About..

We are pleased to announce the creation of three new email newsletters, All About… Pardot, All About…Salesforce, and All About…Web. These monthly newsletters will feature tips and resources, videos, blogs, and tools straight from the respective practice leaders here at Fíonta. In short, if we think a resource is helpful for us, we want to share it with you as part of our ongoing commitment to capacity building for our clients.

The signup form for each newsletter list is at the bottom of the following published newsletters:

All About…Salesforce
All About…Pardot
All About…Web

Upcoming Events

We are presenting and exhibiting (virtually, of course!) at the following conferences.

  • 10/8-10/9: FUNcon 20
    Fonteva’s annual user conference will be bigger than ever with an audience from around the world! We are exhibiting (check out our booth and enter for a chance to win an Apple Watch Series 6!), tune in for several demos, and check out our presentation with Air Force Association and United Soccer Coaches at 2:30pm on Thursday, 10/8.
    Registration is still open
  • 10/14-10/15: Maryland Nonprofits and MARFY Virtual Annual Conference
    The Angela Davis is the keynote speaker for the virtual conference! Use Partner10 for 10% off registration ($99 for members and $129 for nonmembers). Join us for a presentation by Lisa Rau entitled Technology for Fundraising: Options and Implications (1pm ET, 10/15)
    Register today
  • 12/7-12/9: Technology Exploration Conference Powered by ASAE
    Lisa Rau will present What Can Machines Learn and How? Why Associations Should Care and Mark Patterson / Katy Burns will lead a presentation called Reduce Member Churn: Using Predictive Analytics to Anticipate and Avoid Membership Renewal Risk.
    Registration coming soon

How to Spot Phishing Emails & Other Nonprofit Cybersecurity Threats

October is National Cybersecurity Awareness Month and there’s not much scarier than the thought of your organization or employees being at risk. With all the personal data entrusted to your organization’s care, you can’t take security for granted. But it’s awfully easy to make a mistake when rushing through your inbox.

Phishing is the leading cause of security breaches. Since 46 percent of U.S. workers have fallen for a phishing attack, these tips for spotting cybersecurity threats will help keep your organization out of trouble—and out of the news.

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