Skip to content
Fíonta
  • Nonprofits
        • Solutions
          • Fundraising / Donor Management
          • Program / Case Management
          • Grants Management
          • Outbound Funds Module
          • Volunteer Management
          • Membership Management
          • Supporter Engagement
          • Impact and Reporting
        • Areas of Expertise
          • Salesforce Nonprofit Success Pack (NPSP)
          • Experience Cloud
          • CRM Analytics (Tableau)
          • Marketing Automation
          • Web Design, Development, and Support
        • Packages and Managed Services
          • Nonprofit Success Pack (NPSP)
          • Case Management
          • CRM Analytics
          • Functional Portals
          • Virtual Events
          • Marketing Automation
          • All About…Salesforce: March 2023

            Read Story
  • Associations
        • Solutions
          • Memberships and Renewals
          • Conferences and Events
          • Chapters
          • Donations and E-Commerce
          • Education and Certification
          • Artificial Intelligence
        • Areas of Expertise
          • Salesforce for Associations
          • Experience Cloud
          • Marketing Automation
          • Web Design, Development, and Support
          • Fonteva
          • Nimble AMS
        • Packages and Managed Services
          • Sales Cloud
          • Community Portals
          • Fonteva AMS
          • Marketing Automation
          • Virtual Conferences
          • CRM Analytics
          • All About…Salesforce: March 2023

            Read Story
  • About Fíonta
    • Team
    • Clients
    • Partners
    • Events
  • Our Work
  • Blog
  • Careers
    • Open Positions
    • Life at Fionta
  • Contact
Salesforce Cloud
Nonprofits Associations About
/ Blog / Marketing Automation: Personalized Communication at Scale

Marketing Automation: Personalized Communication at Scale

Published: May 1, 2020Last Updated: January 12, 2023Author: FíontaCategory: Marketing Cloud Account Engagement (Pardot), PresentationsTags: Associations, Nonprofits
Xforce Marketing Automation for Nonprofits

From automated and personalized responses to dynamic and relevant content to a 360-degree view of supporter behavior—marketing automation tools like Salesforce’s Pardot and Marketing Cloud allow you to communicate at scale with your users (members, donors, volunteers, employees – take your pick!) with ease. Perhaps more now than ever with COVID-19 keeping your audience at home, marketing communication is digital and digital only. Understanding your users’ needs and sending them only the information they need at the time they need it is the way to ensure that conversions continue. Customized scoring and grading rules, along with list segmentation and automation rules, allow you to make highly targeted communication decisions backed by data.

The following presentation is from the all-virtual, two-day conference 2020 Xforce Data Summit hosted by Xplenty. Fíonta’s Karin Tracy was pleased to have the opportunity to gather online with the Salesforce community to spend an hour talking about the power of marketing automation and Pardot for nonprofits and associations.

Post navigation

The Fíonta Note – April 2020
Drupal or WordPress? Part 1 of 2
Salesforce Consulting Partner 2020 Salesforce Partner Great Place To Work Certified 2021-2022

We are always interested in individuals who want to leverage their expert technical abilities towards making a positive difference in the world.

Join our team

Fíonta takes your privacy seriously. Review our privacy policy and learn what cookies this website uses. © Copyright 2023 Fíonta. All rights reserved.

Want a monthly newsletter filled with info for nonprofits and associations?