Erika May McNichol
she/theyErika has over 15 years of working with nonprofit and association clients, helping them envision, solution, and implement mission-critical technology.
In previous roles at Blackbaud and Community Brands, she led key initiatives around product launches, driving double-digit revenue growth. She has been in the Salesforce ecosystem since 2011, holds a PMP certification, and is a certified Salesforce Administrator, Nonprofit Cloud Consultant, Pardot Specialist, and Business Analyst.
She is a graduate of the McCombs School of Business at the University of Texas, and her career includes leadership roles in product development, delivery, and partnerships.
Outside of work, Erika enjoys hiking, biking, and being outdoors with her family, and perfecting her queso recipe.
Data-driven decision-making is important when it comes to raising funds and retaining donors, but data analysis can be difficult for development staff. We all know that the data extraction > Excel > pivot table > data normalization > graphing process can be time-consuming and imperfect. What if there was a better answer? Watch Fíonta’s presentation […]
Over the past few months, we here at Fíonta have been talking with organizations who are examining their options as they prepare to leave the Luminate Constituent Relationship Management (LCRM) platform. This is a big decision that involves not just technology, data, and budget considerations but also planning for significant change management, all in a […]
We all know Luminate CRM (LCRM) is reaching its end-of-life in June 2022. But what does that actually mean for nonprofit organizations who must replace it? If you are a nonprofit executive or director who is concerned about the implications of a transition from LCRM – for your budget, or for your staff – this […]