Due to a cluttered website, complex navigation, an unclear mission, and a lack of intuitive CTAs, AAA faced challenges in engaging external stakeholders and connecting them with the association’s programs, benefits, and resources.
The existing AAA website provided a cluttered user experience due to obsolete and repetitive content. A thorough content audit was necessary to eliminate outdated and redundant materials, ensuring accuracy and relevance. The presence of this redundant content made it difficult for users to find the information they needed efficiently, impacting the overall usability of the website and the credibility of AAA as an authoritative source of information in the field of anthropology.
AAA’s website, with its extensive content, posed a navigation challenge for users and needed more clarity in presenting its identity, mission, and value. This ambiguity could deter or fail to capture the attention of potential members or partners.
The website lacked clear and prominent calls to action, affecting lead conversion rates. Implementing strategic and intuitive CTAs throughout the site aimed to guide visitors on becoming members or engaging with the AAA community, boosting engagement and membership.
The project began with a comprehensive content inventory, guiding AAA through informed content migration decisions, followed by wireframes of key templates. Fíonta designed and developed a welcoming, inclusive, and visually appealing website compliant with web content accessibility guidelines (WCAG), meeting AA and AAA-level standards.
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This resource-rich platform now effectively serves members and the public, fostering a community of experts in anthropology. Meticulously organized content caters to diverse audiences, simplifying access to vital information.
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The website empowers AAA with seamless backend management capabilities, allowing them to create captivating pages with easily configurable, pre-designed components when needed.
A thorough content inventory ensures informed decisions and a user-centric approach, and meticulous content organization efficiently connects members to actionable areas.
The website serves as a valuable resource, promoting anthropology’s value and fostering a community of experts.
Easily configurable, pre-designed components empower AAA to create captivating pages as needed and effortlessly manage the site with timely updates and content maintenance.
The new website provides valuable information about anthropology to the general public and offers AAA staff seamless backend management capabilities. Additionally, it empowers AAA to create their own captivating pages with easily configurable, pre-designed, and arrangeable components whenever required.
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