Expanding association engagement through technology

At Fíonta, we recognize the significance of delivering customized solutions to assist associations in meeting their objectives. Proficient in Salesforce Sales Cloud, Service Cloud, Experience Cloud, UX/UI, and web development, we are equipped to offer diverse services designed to enable associations to optimize their operations, foster meaningful engagement with their members, and amplify their impact.

Pain points

Difficulty expressing and delivering membership value

Associations must prove the value of membership to an audience made up of multiple generations and market segments, each with different goals and expectations. Fíonta sets up automated workflows that allow you to deliver personalized content throughout the membership journey along with dashboards that give your team a complete view of member engagement.

Learn more

Convoluted revenue operations

Siloed systems result in manual processes, workarounds, and reconciliation issues for accounting, finance, membership, and revenue-generating teams. Fíonta helps associations confidently manage dues, non-dues revenue, payments, and financial reporting with cross-departmental data integration.

Learn more

Laborious certification and accreditation processes

Associations often struggle with complex credentialing forms and processes complicated by data housed in disparate systems. Fíonta consultants provide relief with custom online portals and automation, simplifying processes and supporting program evolution.

Learn more

Burdensome chapter management

Because busy members don’t want to spend time on laborious administrative tasks, chapters find it difficult to fill volunteer leadership positions. Fíonta designs online portals that make it easy for volunteers to manage chapter membership, communication, finances, and events.

Learn more

Changing attendee expectations for conferences and events

Employer budget cuts, travel disruptions, rising venue costs, and last-minute registrations have made event planning more challenging and unpredictable. Fíonta consultants deliver integrated event management tools that facilitate tailored marketing campaigns and real-time reporting for programs of all sizes and formats.

Learn more

Fluctuating revenue from sponsors and exhibitors

Associations depend on sponsors and exhibitors for non-dues revenue, yet these industry partners have increasing options for their marketing budgets. Fíonta designs engagement workflows, dashboards, and reporting tools that allow your association to take a holistic approach to nurturing leads and strengthening revenue partnerships throughout the year.

Learn more

Relevant and timely member engagement

Members are busy as well as savvy and are likely to ignore or entirely miss email communications that don’t feel personalized. Associations miss opportunities for meaningful engagement simply because they don’t have the means to accurately segment or personalize emails or landing pages. Fíonta consultants possess expertise with data migration and segmentation, as well as the UX/UI skills needed to design and develop compelling email and landing page designs.

Learn more

Transforming data into insight and decisions

When data is scattered across different systems, understanding the interests and behavior of prospects, members, and customers is a complicated task. Fíonta consultants set up reporting and analytics tools that give your staff the information they need to do their jobs, whether that’s improving member engagement, planning events and marketing campaigns, or making resource allocation decisions.

Learn more

Accelerators for associations


Fíonta Association Accelerator

Born from Fíonta’s deep association expertise, Fíonta Association Accelerator marries years of Salesforce proficiency with an unwavering commitment to resolve your challenges.


Association software assessment

Is your association looking into membership management solutions for the first time? Are you on an outdated legacy system like Netforum, Personify, or iMIS? Are you experiencing the effects of 15 years of technical workarounds?

Association projects


Revamping website and increasing stakeholder engagement

Established in 1902, the American Anthropological Association (AAA) is the world’s foremost scholarly and professional organization dedicated to advancing anthropological knowledge and its application to global challenges. Seeking to expand the reach and impact of their programs, benefits, and resources, AAA partnered with Fíonta for a comprehensive website redesign initiative.
View project

Modernizing marketing for better member engagement

The American Choral Directors Association (ACDA) is a membership organization that promotes excellence and engagement in the choral arts. ACDA provides a wealth of benefits to its members, including professional development and networking opportunities, choral repertoire, publications, awards and competitions, a career center, and more. To enhance their services and accommodate their growing membership, ACDA migrated to Fonteva, built on the Salesforce platform. Because their existing email management solutions were outdated and no longer met their needs, ACDA sought a marketing automation solution that could integrate seamlessly with Fonteva, provide additional features, offer ease of use, and automate workflows. Fíonta collaborated with ACDA to implement Marketing Cloud Account Engagement (formerly Pardot) to address these requirements.
View project

Modernizing the member connection

LeadingAge enhanced its overall member engagement and streamlined marketing efforts during COVID-19 with Marketing Cloud Account Engagement. LeadingAge sought to enhance member communications during the COVID-19 crisis while simplifying and modernizing its marketing automation solution. They aimed to integrate this solution with Salesforce CRM and gain access to comprehensive reports for measuring marketing ROI.
View project

What our clients are saying

Fionta’s project technical consultants and the project manager were efficient, responsive, and communicated clearly with us at each step of the way. It was a terrific experience all around. Atlas Network
Our consultant asked the right questions to ensure we were always tackling and prioritizing a critical problem, and often gave us options and a heads-up regarding potential project overruns and unexpected areas when there wasn’t enough information to forecast issues more precisely. We LOVE working with them and plan on engaging them further. Innovations for Poverty Action
They stuck to a very tight project timeline and finished the project within our budget. The team there was great to work with. ACE
Fíonta gets it! Our organization had been frustratingly overwhelmed with Salesforce and displeased with our initial partner and implementation. With Fíonta, we were able to realign our Salesforce implementation with our real work business needs as a multi-layered nonprofit. Fíonta has been in the trenches and understands the needs of foundations and nonprofits. Homeboy Industries
I definitely want to work with Fíonta again. The value they provided exceeded my expectations. Great design, scalable solutions, timely turnaround, and appropriate risk management are just a few reasons why I prefer Fíonta over other partners. They finished on time and within budget, too! Achievement Network
Our experience with Fíonta was truly the best. They took me from knowing zero about Salesforce to completely navigate on my own for my entire agency. They are timely, engaged, enthusiastic, and they are willing to help whenever you need them. GRHF