Expanding association engagement through technology

At Fíonta, we recognize the significance of delivering customized solutions to assist associations in meeting their objectives. Proficient in Salesforce Sales Cloud, Service Cloud, Experience Cloud, UX/UI, and web development, we are equipped to offer diverse services designed to enable associations to optimize their operations, foster meaningful engagement with their members, and amplify their impact.

Pain points

Difficulty expressing and delivering membership value

Associations must prove the value of membership to an audience made up of multiple generations and market segments, each with different goals and expectations. Fíonta sets up automated workflows that allow you to deliver personalized content throughout the membership journey along with dashboards that give your team a complete view of member engagement.

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Convoluted revenue operations

Siloed systems result in manual processes, workarounds, and reconciliation issues for accounting, finance, membership, and revenue-generating teams. Fíonta helps associations confidently manage dues, non-dues revenue, payments, and financial reporting with cross-departmental data integration.

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Laborious certification and accreditation processes

Associations often struggle with complex credentialing forms and processes complicated by data housed in disparate systems. Fíonta consultants provide relief with custom online portals and automation, simplifying processes and supporting program evolution.

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Burdensome chapter management

Because busy members don’t want to spend time on laborious administrative tasks, chapters find it difficult to fill volunteer leadership positions. Fíonta designs online portals that make it easy for volunteers to manage chapter membership, communication, finances, and events.

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Changing attendee expectations for conferences and events

Employer budget cuts, travel disruptions, rising venue costs, and last-minute registrations have made event planning more challenging and unpredictable. Fíonta consultants deliver integrated event management tools that facilitate tailored marketing campaigns and real-time reporting for programs of all sizes and formats.

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Fluctuating revenue from sponsors and exhibitors

Associations depend on sponsors and exhibitors for non-dues revenue, yet these industry partners have increasing options for their marketing budgets. Fíonta designs engagement workflows, dashboards, and reporting tools that allow your association to take a holistic approach to nurturing leads and strengthening revenue partnerships throughout the year.

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Relevant and timely member engagement

Members are busy as well as savvy and are likely to ignore or entirely miss email communications that don’t feel personalized. Associations miss opportunities for meaningful engagement simply because they don’t have the means to accurately segment or personalize emails or landing pages. Fíonta consultants possess expertise with data migration and segmentation, as well as the UX/UI skills needed to design and develop compelling email and landing page designs.

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Transforming data into insight and decisions

When data is scattered across different systems, understanding the interests and behavior of prospects, members, and customers is a complicated task. Fíonta consultants set up reporting and analytics tools that give your staff the information they need to do their jobs, whether that’s improving member engagement, planning events and marketing campaigns, or making resource allocation decisions.

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Accelerators for associations


Fíonta Association Accelerator

Born from Fíonta’s deep association expertise, Fíonta Association Accelerator marries years of Salesforce proficiency with an unwavering commitment to resolve your challenges.


Association software assessment

Is your association looking into membership management solutions for the first time? Are you on an outdated legacy system like Netforum, Personify, or iMIS? Are you experiencing the effects of 15 years of technical workarounds?

Association projects


Securing member data and access online

The American Conference of Governmental Industrial Hygienists (ACGIH) is respected for its dedication to industrial hygiene and occupational and environmental health and safety communities. This membership-based organization founded in the New Deal era has stayed relevant to its growing membership by providing robust benefits, many of which are now accessible through its digital properties. These include a WordPress website fully integrated with Fonteva, an Association Management Solution (AMS) built on Salesforce. Under our guidance, the website was migrated to a new hosting solution, Pantheon, without disrupting member services or access. Visit website
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Putting members first with a redesigned website

The Gerontological Society of America (GSA) is the oldest and largest interdisciplinary organization devoted to research, education, and practice in the field of aging. Founded in 1945, GSA is the driving force behind advancing innovation in aging — domestically and internationally. Its members come from more than 50 countries. The GSA website is a repository or access point for all of GSA’s public and member content. It serves members and non-members alike with a keen goal of illustrating member benefits. Visit website
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Revamping website and increasing stakeholder engagement

Established in 1902, the American Anthropological Association (AAA) is the world’s foremost scholarly and professional organization dedicated to advancing anthropological knowledge and its application to global challenges. Seeking to expand the reach and impact of their programs, benefits, and resources, AAA partnered with Fíonta for a comprehensive website redesign initiative. Visit website
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What our clients are saying

Sophisticated marketing tools are only valuable when they’re leveraged in smart, strategic ways. Fíonta’s deep product knowledge and great client service were exactly what we needed to ensure a smooth transition from Marketo to MCAE (Pardot). Leading Age
Bread for the City logo
The whole Fíonta team offered a high level of expertise and professionalism. They did a great job at communicating and managing expectations and identifying risks. They kept us on a timeline despite being on a very aggressive schedule. Bread for the City
The implementation of Salesforce NPSP and Pardot has moved OMRF forward to the present and prepared us for the future, so that we are more competitive for scarce donation dollars. This important step has enabled OMRF to improve our communications with long-time and new supporters and donors. Oklahoma Medical Research Foundation
Fíonta has been a terrific partner with us in our multi-stage process of adopting Salesforce with a complex data model and many home-grown workflows. They’ve been highly accommodating of our own processes and constraints, including when we’ve opted to do some work in-house. Their team has been great to work with. Telluride Association
Norman Rockwell Museum logo in teal
I have been doing this line of work for over 25 years. I have never encountered such an exceptional firm as Fíonta...we had an aggressive timeline, but at no time did Fíonta make it feel like it was aggressive. Norman Rockwell Museum
Like Mobile Pathways, Fionta believes in the power of technology to change lives. Their nimble Salesforce experts built Hola Asistente alongside our team, which uses Salesforce and Twilio texting to help marginalized immigrants access justice on their phones. Nothing is more inspirational than working alongside expert partners who are dedicated to making a difference in the lives of so many people. Mobile Pathways