Expanding association engagement through technology
At Fíonta, we recognize the significance of delivering customized solutions to assist associations in meeting their objectives. Proficient in Salesforce Sales Cloud, Service Cloud, Experience Cloud, UX/UI, and web development, we are equipped to offer diverse services designed to enable associations to optimize their operations, foster meaningful engagement with their members, and amplify their impact.
Difficulty expressing and delivering membership value
Associations must prove the value of membership to an audience made up of multiple generations and market segments, each with different goals and expectations. Fíonta sets up automated workflows that allow you to deliver personalized content throughout the membership journey along with dashboards that give your team a complete view of member engagement.
Convoluted revenue operations
Siloed systems result in manual processes, workarounds, and reconciliation issues for accounting, finance, membership, and revenue-generating teams. Fíonta helps associations confidently manage dues, non-dues revenue, payments, and financial reporting with cross-departmental data integration.
Laborious certification and accreditation processes
Associations often struggle with complex credentialing forms and processes complicated by data housed in disparate systems. Fíonta consultants provide relief with custom online portals and automation, simplifying processes and supporting program evolution.
Burdensome chapter management
Because busy members don’t want to spend time on laborious administrative tasks, chapters find it difficult to fill volunteer leadership positions. Fíonta designs online portals that make it easy for volunteers to manage chapter membership, communication, finances, and events.
Changing attendee expectations for conferences and events
Employer budget cuts, travel disruptions, rising venue costs, and last-minute registrations have made event planning more challenging and unpredictable. Fíonta consultants deliver integrated event management tools that facilitate tailored marketing campaigns and real-time reporting for programs of all sizes and formats.
Fluctuating revenue from sponsors and exhibitors
Associations depend on sponsors and exhibitors for non-dues revenue, yet these industry partners have increasing options for their marketing budgets. Fíonta designs engagement workflows, dashboards, and reporting tools that allow your association to take a holistic approach to nurturing leads and strengthening revenue partnerships throughout the year.
Relevant and timely member engagement
Members are busy as well as savvy and are likely to ignore or entirely miss email communications that don’t feel personalized. Associations miss opportunities for meaningful engagement simply because they don’t have the means to accurately segment or personalize emails or landing pages. Fíonta consultants possess expertise with data migration and segmentation, as well as the UX/UI skills needed to design and develop compelling email and landing page designs.
Transforming data into insight and decisions
When data is scattered across different systems, understanding the interests and behavior of prospects, members, and customers is a complicated task. Fíonta consultants set up reporting and analytics tools that give your staff the information they need to do their jobs, whether that’s improving member engagement, planning events and marketing campaigns, or making resource allocation decisions.
Accelerators for associations
Fíonta Association Accelerator
Born from Fíonta’s deep association expertise, Fíonta Association Accelerator marries years of Salesforce proficiency with an unwavering commitment to resolve your challenges.
Association software assessment
Is your association looking into membership management solutions for the first time? Are you on an outdated legacy system like Netforum, Personify, or iMIS? Are you experiencing the effects of 15 years of technical workarounds?
Revamping website and increasing stakeholder engagement
Modernizing marketing for better member engagement
Modernizing the member connection