Case studies

Established in 1902, the American Anthropological Association (AAA) is the world’s foremost scholarly and professional organization dedicated to advancing anthropological knowledge and its application to global challenges. Seeking to expand the reach and impact of their programs, benefits, and resources, AAA partnered with Fíonta for a comprehensive website redesign initiative.

The American Choral Directors Association (ACDA) is a membership organization that promotes excellence and engagement in the choral arts. ACDA provides a wealth of benefits to its members, including professional development and networking opportunities, choral repertoire, publications, awards and competitions, a career center, and more. To enhance their services and accommodate their growing membership, ACDA migrated to Fonteva, built on the Salesforce platform. Because their existing email management solutions were outdated and no longer met their needs, ACDA sought a marketing automation solution that could integrate seamlessly with Fonteva, provide additional features, offer ease of use, and automate workflows. Fíonta collaborated with ACDA to implement Marketing Cloud Account Engagement (formerly Pardot) to address these requirements.

The Thurgood Marshall College Fund (TMCF) is the nation’s largest organization exclusively representing the Black College Community. Founded in 1987 and named for the US Supreme Court’s first African-American justice, Thurgood Marshall, TMCF provides students with the opportunities and tools necessary to succeed in their journeys to college and into their careers. TMCF seeks to change the world…one leader at a time. TMCF, as the nation’s largest organization dedicated to the Black College Community, has been empowering students since its establishment in 1987. TMCF partnered with Fíonta to maximize the potential of Salesforce, leveraging centralized data to achieve fundraising targets and facilitate sophisticated development efforts.

The Oklahoma Medical Research Foundation (OMRF) was founded in 1946 with the mission of conducting biomedical research that would help people live longer, healthier lives. Since then, OMRF’s scientists have conducted research leading to breakthroughs in the treatment of Alzheimer’s disease, autoimmune diseases, HIV/AIDS, cancer, multiple sclerosis, and many other diseases and conditions. Fíonta successfully supported OMRF in leveraging Salesforce and Marketing Cloud Account Engagement (formerly Pardot) to enhance and expand their development and fundraising efforts. By implementing best-in-class technology solutions, OMRF aimed to achieve a holistic view of donors, streamline reporting processes, and improve external communications.

For over 80 years, the Tax Foundation’s mission has been to improve lives through tax policies that lead to greater economic growth and opportunity. The Tax Foundation engaged Fíonta to design and rebuild its website to enhance user experience, streamline content management, and create a modern, cohesive, and assertive online presence.

The Norman Rockwell Museum (NRM), located in Stockbridge, MA, is dedicated to the art of Norman Rockwell and boasts the world’s most extensive collection of original Rockwell art. NRM was challenged by multiple outdated systems that needed streamlining. The project’s foundation involved integrating Salesforce Nonprofit Success Pack (NPSP) with ACME ticketing system to create a unified view of customers, members, and donors. Fíonta’s ongoing work with NRM involves implementing and customizing Experience Cloud, allowing museum members and donors to manage their gifts and memberships conveniently. In the next phase of our collaboration, Fíonta will help NRM develop solutions for managing events, e-commerce, point of sale, and financial operations.