Enterprise Community Partners
Improving Usability with Thorough UX Audit
Enterprise Community Partners (Enterprise) is a national nonprofit organization dedicated to creating affordable housing and building communities across the United States. With 43 years of experience addressing America’s massive affordable housing shortage, Enterprise operates through three integrated Solutions, Capital, and Community Development divisions that form a unique end-to-end approach.
Challenges
- Tone felt overly institutional.
- Navigation labels confused most visitors.
- Key programs were hard to find.
- Calls to action were largely absent.
- Accessibility standards were not met.
- Technical debt created significant risk
Solutions
- Navigation was simplified and clarified.
- Storytelling was unified across divisions.
- High-impact programs were made visible.
- The site was reframed for engagement.
- Accessibility and performance were improved.
- A clear roadmap was delivered.
Results
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Improvednavigation, accessibility, and overall site performance
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Expandedstorytelling across divisions to unify program visibility
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Increasedengagement pathways and community participation opportunities.
Project Highlights
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Mission Better Reflected
Recommendations reframed the site to clearly communicate Enterprise's full range of affordable housing work to external audiences.
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Navigation Made Intuitive
Plain-language labels and restructured content made it easier for visitors to find programs and understand what Enterprise's mission and objectives.
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Engagement Pathways Opened
Improved calls to action and clearer conversion points created real opportunities for donations and deeper community involvement.
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Technical Foundation Strengthened
A prioritized roadmap addressed performance, security, and accessibility to support long-term site stability and growth.
Project Summary
Fíonta conducted a comprehensive UX, accessibility, and technical audit for Enterprise Community Partners, uncovering critical gaps in usability, navigation, and backend performance. The result was an 80-plus item prioritized roadmap to help Enterprise better communicate its affordable housing mission and drive deeper community engagement online.
Outcomes
With recommendations for restructuring the navigation with plain-language labels, elevating integrated storytelling across divisions, and surfacing key programs, Fíonta helped reframe the site as a hub for engagement and impact. The technical review uncovered stability risks and outlined a path to long-term sustainability.
With prioritized actions for backend optimization, accessibility compliance, and user experience improvements, Enterprise is now equipped with a data-informed roadmap to better highlight their comprehensive affordable housing efforts and invite deeper community participation.