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Fundraising to end modern slavery

Free the Slaves was born in the early days of the new millennium, dedicated to alerting the world about slavery’s global comeback and to catalyze a resurgence of the abolition movement.

Fíonta collaborated with Free the Slaves to implement Salesforce, transforming their fundraising efforts and gaining valuable insights into donor activity. Integrating MailChimp with NPSP allowed for targeted communications and reduced costs, empowering the organization to allocate resources more effectively toward ending modern slavery.

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We hired Fíonta to overhaul our Salesforce after a botched transition from Raiser's Edge. Right from the get-go, the Fíonta team has taken time to understand our needs and respond accordingly. They are very quick to get back to us, and always let us guide the conversation and set priorities while still using their expertise to keep us on track.
Katherine Carey
Special Projects Officer

Expensive and siloed systems hindered donor tracking, email communications, and insight into development activity.

Expensive and inefficient legacy system

The legacy Raiser’s Edge CRM was costly and failed to meet Free the Slaves’ needs, hindering the ability to track donor engagement effectively.

Lack of integration

The absence of integration between Raiser’s Edge and the online payment processing system led to manual data entry for online donations, increasing the risk of errors.

Limited donor insights

Free the Slaves lacked a comprehensive view of donor activity, making it difficult to identify major donors and prospects beyond total giving amounts.

Inefficient email communications

The lack of integration between MailChimp and Raiser’s Edge prevented targeted communications, hindering the determination of ROI on marketing efforts.

Fíonta and Free the Slaves collaborated to address the organization’s challenges. Implementing Salesforce Nonprofit Success Pack (NPSP) and a customized online donation form streamlined the donation process and minimized data entry errors.

MailChimp integration enabled segmented lists and improved email communications, while Dupe Blocker reduced duplicate data, lightening the staff’s burden.

Through the Power of Us program at Salesforce, Free the Slaves received ten free user licenses, allowing for greater allocation of resources to critical mission expenses.

Free the Slaves email

Targeted communications

MailChimp integration with NPSP enabled Free the Slaves to create segmented lists and target communications, providing valuable insights and improving marketing efforts.

Reduced licensing costs

The adoption of Salesforce through the Power of Us program significantly reduced licensing costs, allowing more resources to be directed towards Free the Slaves’ mission to end modern slavery.

Streamlined donation process

The customized online donation form and NPSP integration streamlined the donation process, reducing errors and enhancing efficiency.

Salesforce Nonprofit Success Pack has helped Free The Slaves streamline online donations and reduce errors. Additionally, they can better target communications and collect additional intelligence on donors and prospects. Lastly, licensing costs have been reduced, permitting those dollars to go to more mission-critical expenses.


Free the Slaves

Our resourcing team staffs each project with care. Team members involved in this initiative included the following:
Project manager

Steering all project facets like budget, schedule, scope, and risk management while collaborating with technical leads on risk handling, our project managers serve as the primary liaison with clients, offering frequent updates on project progress.

Salesforce developer

Salesforce developers specialize in crafting and tailoring applications beyond what is available out-of-the-box using Salesforce-specific tools like Apex, Visualforce, and the Lightning Component Framework, and integrating with various systems through Salesforce APIs.

Technical architect

Senior strategic advisors who focus on business transformation with domain expertise in functional, platform, and integration architecture. Our technical architects articulate solutions and design trade-offs to clients, guide the delivery framework, and oversee complex solution design and development, ensuring technical integrity and soundness of the final product.

Technical lead

Leading project solution implementation and coordinating technical processes, our technical leads manage the design, build, internal QA, user acceptance testing, and deployment activities, thus ensuring timely, quality deliverables. Sometimes doubling as solution architects, they work closely with project managers to manage risks and serve as primary client contacts.

Data architect

Focused on data analysis, schema design, data migration management, and complex data integration. They collaborate with clients and internal teams, handle data mappings, configure data sources, create scripts or apply tools to execute data migration and/or integrations, write test scripts, and document any deviations from original migration plans.

Configuration specialist

Specializing in Salesforce and associated systems, our experts configure client instances following technical leads’ solutions, focusing on building functionality.