Marketing Cloud Account Engagement
We understand the unique challenges that nonprofits and associations face in today’s digital landscape.
Using Marketing Cloud Account Engagement (formerly Pardot), we offer comprehensive solutions tailored to your specific needs. We aim to empower your organization with each project to make a greater impact by optimizing your marketing and engagement efforts.
Marketing Cloud Account Engagement (MCAE) implementation
Our experienced MCAE experts will work closely with your nonprofit or association to design and implement a customized marketing automation strategy. We’ll ensure that MCAE is seamlessly integrated into your existing systems, enabling you to capture, nurture, and convert leads efficiently.
Data migration and cleanup
Clean and accurate data is the foundation of successful marketing campaigns. We’ll assist you in migrating and cleaning up your existing data, ensuring you have a reliable database for segmentation and targeting. We are highly familiar with other marketing engagement systems like HubSpot, MailChimp, and Constant Contact and have direct experience migrating clients to MCAE from them.
Customized campaign development
Every nonprofit and association has unique challenges, goals, and metrics. Our team will work with you to leverage the Salesforce campaign object so that all MCAE marketing efforts are directly tied to Salesforce opportunities or custom objects, making reporting on strategic initiatives like Giving Season or membership renewal drives simple to create and share.
Crafting compelling emails that engage your supporters is crucial. We’ll assist you in creating and executing effective email marketing campaigns that drive donations, event attendance, and membership growth. We have expertise with the classic and new email editor and can advise clients on the best solution for your needs.
Landing page and form optimization
Our experts will design and optimize landing pages and forms to capture leads and encourage conversions. Forms can be used to add supporters to newsletter lists, for webinar registrations, or as a contact form. Additionally, we can capture form data from external forms to add to MCAE. We are facile using the classic and new landing page editors as well.
Marketing analytics and reporting
Measure the impact of your marketing efforts with advanced analytics and reporting. We’ll help you track key performance indicators, identify areas for improvement, and refine your strategy based on data-driven insights.
Training and managed services
We offer comprehensive training and managed services to ensure your team can maximize the benefits of MCAE. From basic operations to advanced campaign management, we’ve got you covered.