In Mark's own words..."As CEO of Fíonta, my role is simple - to develop, promote, and support a culture where every member of our team is aligned with our core purpose of helping our clients fulfill their missions. I feel privileged to work with nonprofit organizations that strive to advocate for positive change and advance important causes."
Mark Patterson has been involved in the software technology industry for his entire career and has spent much of it building and leading teams responsible for designing, implementing, and supporting solutions for clients. He really enjoys engaging regularly with his clients and they know they can call Mark directly at any time. In line with Fíonta values, Mark firmly believes in "doing the right thing", even if it isn't the easy thing.
Prior to joining Fíonta, Mark spent nearly 10 years at Aptify, a leading provider of association management systems for large membership organizations where he served as COO with responsibility for running the day-to-day business. Aptify was acquired in early 2017 by Community Brands and Mark managed the enterprise product group as well as European and Australian sales and consulting businesses.
Mark graduated from the University of Maryland and lives in DC with his wife (also a proud Terp!) who manages membership at a small association. In their spare time, they enjoy traveling, reading, learning about wine, and spending time with their three sons who are in various stages of education and early careers.
An essential aspect of implementing your new Salesforce CRM is working with a Salesforce partner to guide your nonprofit or association through the setup and development process. A consultant can also offer long-term support to help your organization craft a new strategy around Salesforce and connect with more donors or members. In this guide, we’ll […]
The way we work is changing, and fast. COVID certainly accelerated the shift, but it was going in this direction anyway. For many companies, attitudes and policies surrounding remote work and flexible scheduling have progressed from reluctant necessity to broad acceptance, all in less than 18 months. As business leaders, we’ve learned that our employees […]
Everyone agrees that proper change management is critical to the success of an Association Management System (AMS) implementation, but in practice it is often an afterthought or completely overlooked. Why? Because change management deals with the softer “people-side” of a project, which can be more challenging and require different skills than planning and implementing the […]
Overview This on-demand webinar discusses and illustrates how you can use data science and predictive models to anticipate and prevent member churn for maximum retention and growth. We demonstrate the use of custom prediction model building with Einstein Prediction Builder to identify member risk at both the aggregate and granular level, with recommended action plans […]
Many nonprofit organizations rely on contact centers to support mission-critical activities like donor outreach, helplines and crisis centers, voter registration, among other important services. Many technology solutions exist for organizations looking to satisfy their call center needs internally, while outsourcing is an option for organizations that choose to use an outside or external party. Note […]