Salesforce for associations

More than ever before, associations are being challenged to do things differently.

Changing demographics, competing forces, the ongoing public health crisis, and a change in the way members expect benefits and services to be delivered are all creating pressure on association leadership and staff to retain and gain members.

At the same time, many legacy Association Management Systems (AMSs) are still offering the same old technology and lack in critical areas of need. You’ve no doubt heard of Salesforce, but what can it offer to meet your organization’s needs?

Using Salesforce as an AMS

In this on-demand webinar, we:

  • Provide an overview of commercial AMSs built on Salesforce, a custom solution built on native Salesforce, and the associated Apps that can help you best meet your members’ needs.
  • Talk about what to look for in an implementation partner for a Salesforce solution and running a successful procurement process.
  • Discuss how you can prepare to move from a legacy system and how to set expectations with your team.


Jenifer Alonzo
Senior Salesforce Consultant, Fíonta
Jenifer Alonzo is an innovative technology professional with an exceptional ability to think through problems and execute functional solutions with a team. She leads and architects Salesforce projects for nonprofits and associations in the midmarket and SMB spaces, and is a Subject Matter Expert (SME) for Case Management, Program Management, and Fonteva projects at Fíonta.

Arj Devadas
Director of Business Development, Associations, Fíonta
Arj Devadas has worked with associations and credentialing organizations for almost two decades, guiding them and enabling them with modern technologies to transform the ways they do business digitally. Before joining Fíonta, Arj led a sales and marketing team for an enterprise association management software (AMS) company, working with some of the world’s most influential organizations to solve complex challenges related to centralizing data and automating processes, and interacting effectively with supporters. Arj has a passion for building synergistic and productive relationships in the association community with mission-driven organizations, technology partners, and industry consultants.