For many nonprofit organizations, fundraising is their life blood. Without a healthy stream of new and recurring donors or grantors, the delivery of mission-critical programs, services, and events can suffer negative impact.
With Salesforce’s Nonprofit Success Pack (NPSP), nonprofits can manage their donation cycle from end-to-end and provide visibility into each step for relevant staff. Automate routine development tasks and set up workflows to free your team to spend more time interacting with prospects, plan campaigns and events, and analyze the effectiveness of past initiatives. Online donations seamlessly flow from your website right into Salesforce and into your accounting system. Batch gift entry tools from other sources can be used to process gifts and assign soft credits to donor influencers. Use Pardot or Marketing Cloud to communicate with constituents throughout the donor journey.
The more you know about your donors, the more effectively you can prioritize your time in communications, plan fundraising campaigns and events, and forecast future gifts. Every donor record in Salesforce provides full insight into giving history, recent communications, event attendance, household relationships – putting everything you know about these constituents and your interactions with them in one place. This 360-degree view allows you to personalize outreach, build institutional history, and plan with confidence. Integrate Pardot or Marketing Cloud as a marketing automation tool.
Systems Salesforce can replace include Raiser’s Edge, e-Tapestry, DonorPro, DonorDrive, DonorPerfect, Neon, Zoho, CiviCRM, Little Green Light, Salsa, Luminate CRM, Bloomerang, and more.