American Choral Directors Association

Promoting excellence and engagement in the choral arts

Associations
Arts and Culture
Fonteva
Marketing Cloud Account Engagement

Modernizing marketing for better member engagement

The American Choral Directors Association’s (ACDA) legacy email management system was unable to scale to meet their needs, so they sought to develop a more robust marketing automation strategy to engage a greater number of members. ACDA also needed a platform that seamlessly integrates with their newly implemented Fonteva AMS. Additionally, they wanted to develop branded email templates and marketing assets to enhance their communication efforts.

Challenges

Inadequate Legacy Email Management System
Lack of integration and automation
No easy to way to segment member lists

Solutions

Implement Marketing Cloud Account Engagement (MCAE)
Integrate MCAE with Fonteva AMS
Automate processes using MCAE Engagement Studio

Results

Streamlined
processes
Accelerated
staff time savings
Elevated
member experience

Project highlights

MCAE Engagement Studio

Segmented lists based on membership payment dates and automated a member renewal journey using Engagement Studio.
Automation for better email marketing

Automating previously manual email marketing workflows empowered ACDA marketing efforts to generate better member engagement.
Quality training optimized user adoption

Fíonta prioritized MCAE training so ACDA would experience high user comprehension and adoption levels, ensuring their investment would produce the best possible results.

Project Summary

Fíonta conducted a comprehensive discovery phase, working closely with ACDA staff and stakeholders to understand their existing systems, data, and business processes. This tailored approach ensured that the implementation of Marketing Cloud Account Engagement (MCAE) was user-friendly and met the organization’s specific requirements, saving time and resources while also providing a better experience for their members.

Integrating MCAE with Fonteva AMS and migrating lists from Constant Contact formed the foundation for ACDA’s success. Manual processes were automated, allowing ACDA to streamline operations and save valuable time. Fíonta provided training on MCAE, enabling ACDA to quickly realize the benefits of their investment in the solution and drive user adoption.

Outcomes

The new integration with Fonteva and the list migration from Constant Contact set the stage for ACDA’s success. Previously manual processes were automated using MCAE. ACDA now has a stable of branded email templates and marketing assets that meet its needs for standard and one-off email communications.