ACDA’s legacy email management system inadequately scaled with their needs as they looked to develop a more robust marketing automation strategy to engage expanding members.
ACDA also needed a platform that seamlessly integrates with their newly implemented Fonteva AMS. Additionally, they wanted to develop branded email templates and marketing assets to enhance their communication efforts.
ACDA faced significant challenges with its existing email management systems. The legacy solutions that had served them in the past were no longer capable of meeting their expanding needs. ACDA recognized the need for a more advanced marketing automation solution to address their evolving requirements effectively.
After migrating to Fonteva, ACDA sought a marketing automation solution to integrate seamlessly with their newly implemented AMS. They desired a cohesive system to consolidate their data and streamline their operations. ACDA aimed to enhance its overall efficiency by leveraging the power of integration and synchronization between its marketing automation solution and Fonteva.
ACDA had specific objectives in mind for their marketing automation solution. They needed to accurately and easily segment their member lists to deliver more personalized and targeted communications, and they wanted to capture additional information about user preferences to tailor their offerings effectively. Automation was a key priority for ACDA, as they sought to maximize efficiency in processes like member onboarding journeys and membership renewal reminders.
Fíonta conducted a comprehensive discovery phase, working closely with ACDA staff and stakeholders to understand their existing systems, data, and business processes. This tailored approach ensured that the implementation of Marketing Cloud Account Engagement (MCAE) was user-friendly and met the organization’s specific requirements, saving time and resources while also providing a better experience for their members.
Integrating MCAE with Fonteva AMS and the migration of lists from Constant Contact formed the foundation for ACDA’s success. Manual processes were automated, allowing ACDA to streamline operations and save valuable time. Fíonta provided training on MCAE, enabling ACDA to quickly realize the benefits of their investment in the solution and drive user adoption.
Segment lists based on membership payment dates and automate a member renewal journey using Engagement Studio
Automating of previously manual email marketing workflows empowered ACDA marketing efforts to generate better member engagement.
Fíonta prioritized MCAE training so ACDA would experience high user comprehension and adoption levels, ensuring their investment would produce the best possible results.
New integration with Fonteva and list migration from Constant Contact set the stage for ACDA’s success. Additionally, previously manual processes were automated using MCAE. ACDA now has a stable of branded email templates and marketing assets that meet its needs for standard and one-off email communications.
Automate membership renewal emails, easily inject personalized data, and even send temporary membership cards with member information from Fonteva
Automate and deliver targeted onboarding content over a period of weeks and report on engagement in real time
Steering all project facets like budget, schedule, scope, and risk management while collaborating with technical leads on risk handling, our project managers serve as the primary liaison with clients, offering frequent updates on project progress.
Specializing in Salesforce and associated systems, our experts configure client instances following technical leads’ solutions, focusing on building functionality.
Salesforce developers specialize in crafting and tailoring applications beyond what is available out-of-the-box using Salesforce-specific tools like Apex, Visualforce, and the Lightning Component Framework, and integrating with various systems through Salesforce APIs.
Focused on data analysis, schema design, data migration management, and complex data integration. They collaborate with clients and internal teams, handle data mappings, configure data sources, create scripts or apply tools to execute data migration and/or integrations, write test scripts, and document any deviations from original migration plans.