Changing attendee expectations for conferences and events

Employer budget cuts, travel disruptions, rising venue costs, and last-minute registrations have made event planning more challenging and unpredictable.

Members still register for events to learn and earn CE credits, but their primary reason for attending is to talk shop with peers, meet new people, and deepen relationships.

Our consultants help associations find and integrate event management tools for programs of all sizes and formats, from webinars to annual conferences and trade shows. We set up dashboards that help your staff manage and track event registration, speaker, session, sponsor, exhibitor, attendance, and revenue data.

Participant segmentation

As a CRM, Salesforce is the optimal tool to market events to different segments based on their engagement history, demographics, and interests. It allows you to send tailored event promotions with more relevant and persuasive messaging. Predictive lead scoring analyzes the member or customer’s past interactions, demographics, and behavioral data and assigns a score based on their likelihood to register.

Automation

Our team helps associations develop engagement paths—automated email campaigns with unique landing pages for each segment. Salesforce tools allow you to go beyond email with an omnichannel strategy that includes retargeting, search, and social media campaigns.

Reporting

The reporting tool gathers all your marketing channels’ performance data in one location. With these intelligent dashboards, your team can quickly assess campaign success and tweak your strategy or content based on the results.

After events, instead of spending hours exporting and comparing reports from multiple sources, Salesforce dashboards display everything your colleagues need to reconcile the budget, understand your audience, and improve future events.