Get Started with Marketing Cloud Account Engagement (Pardot)

Fíonta offers a number of configuration packages for associations on the Salesforce platform who are transitioning to Marketing Cloud Account Engagement (formerly Pardot) from a third-party email marketing tool like MailChimp or Constant Contact.

Salesforce Pardot for Nonprofits
  • Salesforce connection. Connect Marketing Cloud Account Engagement (Pardot) to Salesforce and map default fields.
  • List migration. Export existing lists, de-dupe, and upload into Marketing Cloud Account Engagement (Pardot).
  • Email templates. Export existing email template HTML and develop Marketing Cloud Account Engagement (Pardot) templates. Mobile-first templates developed by Fíonta and custom design are available as an a la carte add-on.
  • Engagement path setup. Gather requirements for the initial engagement path (stakeholder journey) and development path.

Use cases for associations include:

  • Up-to-date membership lists / advanced list segmentation
  • Member newsletters with personalized content depending on level, location, or other criteria
  • Email series
    • Membership renewal
    • Lapsed member campaign
    • Advocacy campaigns
    • Board of Directors recurring communications
  • New member/employee onboarding
  • Landing pages for membership, events, and document download
  • Scoring and grading of prospective members, vendors, associations, or other personas