There are key differences between audiences served by associations, but most associations have similar needs when it comes to doing business, including:
- Membership and Renewals
Manage all facets of membership, including tracking membership status, start and end date, current and prior membership levels, certification status, committee participation, and other custom data.
Salesforce connects chapters to national and enables access to real-time data and a 360-degree view of member engagement.
- Donations and Online Payments
Every donor record in Salesforce provides full insight into giving history, recent communications, event attendance, household relationships, and more.
- Conferences and Events
Use Salesforce to help manage events, from space selection, exhibitor management, event marketing, payments, budgets, and ROI calculation.
- Artificial Intelligence
Derive key insights and make valuable predictions for your association with Salesforce Einstein.
- Education and Certifications
A branded and customized Experience Cloud template serves as an online portal for the delivery of an association’s learning management system (LMS).