Conferences and Events

Events and conferences, especially an annual conference, are both a member benefit and a revenue driver for the association.


Myriad elements go into planning any sized event, from choosing an event space, managing exhibitors and vendors, marketing the event, and handling RSVPs and associated payments, to reconciling budgets following the event, reporting on ROI, and more. Within an association, there can be many people responsible for ensuring the success of a conference.

Salesforce Pardot for Nonprofits

Develop audiences or attendee lists in Pardot by specifying any number of parameters and utilize dynamic lists to automatically include or exclude users. Any data in Salesforce and mapped to a custom field in Pardot can be used to generate lists.

Promote the conference or event, from first announcement through registration, the event itself, and even manage the followup with an Engagement Path in Pardot. Every interaction with emails, landing pages, and registration forms is recorded on the Contact record and an individual’s behavior at any point can affect future communications within the Engagement Path. With the native-to-Pardot EventBrite connector, an organization can leverage EventBrite for invitations, seating charts, nametags, event check-in, and more while still recording every interaction against a Pardot contact record.