Bread for the City

Providing low-income residents of Washington, DC, with essential goods and services

Nonprofits
Community Services
Salesforce

Streamlining fundraising for critical human services

Bread for the City (BFC) faced operational challenges due to inadequate legacy tools, unreliable data, and siloed marketing tools that required more integration and automation capabilities to enhance donor engagement. To meet organizational expectations of fundraising success, Fíonta collaborated with BFC to expand its Salesforce footprint and harness Salesforce for Nonprofits.

Challenges

Unreliable legacy solutions
Poor data hygiene
Lack of system integration
Ineffective email management

Solutions

Migrate from Raiser’s Edge to Salesforce
Implement Marketing Cloud Account Engagement
Set up integrations and automations

Results

Enhanced
organizational efficiency
Expanded
access to reliable data
Strengthened
capacity to deliver more services

The whole Fíonta team offered a high level of expertise and professionalism. They did a great job at communicating and managing expectations and identifying risks. They kept us on a timeline despite being on a very aggressive schedule.

Julia Eddy IT & Data Manager

Project highlights

Centralized and sanitized source of truth for donor data

Bread for the City now has a reliable central source of truth for fundraising and development data, ensuring confidence in their data-driven decision-making. The simplification, streamlining, and sanitization of fundraising tools and data increased the overall efficacy of the organization and its impact on the thousands of people served every year.
Enhanced data ownership and strengthened fundraising strategies

The BFC development team gained the necessary tools and training to run impactful reports, maintain an organization-wide system of data hygiene, and take more ownership of their data than ever before. Fundraising staff no longer experienced disjointed workflows caused by siloed data and cumbersome legacy technologies, propelling the organization into a modern era of marketing optimization.

Project Summary

Fíonta collaborated with BFC to leverage their existing investment in Salesforce and implement a comprehensive solution for fundraising and development. The plan involved seamless integration on the Salesforce platform, data migration from Raiser’s Edge, customized training, and utilizing Marketing Cloud Account Engagement (formerly Pardot) paired with Elevate for online giving.

The direct integrations and marketing automations empowered the BFC development team to run reports that provided insight into the ROI of donor engagement strategies, marketing workflows, and campaigns.

Newfound transparency in data and an overall unified approach to data hygiene standards enabled BFC to realize its fundraising potential and provide more services to District of Columbia residents.

Outcomes

After completing customized training, the BFC development team can run reports as needed and take more ownership of its data than ever before. BFC has more marketing automation power in Marketing Cloud Account Engagement and a flexible, easy-to-use solution for online giving with Elevate.