Free the Slaves
Alerting the world about slavery’s global comeback and catalyzing a resurgence of the abolition movement
Expensive and siloed systems hindered donor tracking, email communications, and insight into development activity.
Fíonta collaborated with Free the Slaves to implement Salesforce.
Challenges
- Expensive and inefficient legacy system
- Lack of integration
- Limited donor insights
- Inefficient email communications
Solutions
- Implement Salesforce Nonprofit Success Pack (NPSP)
- Create customized online donation form
- Integrate with MailChimp
- Implement Dupe Blocker
- Tap into the Power of Us program
Results
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Improveddonor insights and engagement
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Reducederrors in the donation process
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Savedmoney by reducing licensing costs
We hired Fíonta to overhaul our Salesforce after a botched transition from Raiser's Edge. Right from the get-go, the Fíonta team has taken time to understand our needs and respond accordingly. They are very quick to get back to us, and always let us guide the conversation and set priorities while still using their expertise to keep us on track.
Project highlights
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Targeted communications
MailChimp integration with NPSP enabled Free the Slaves to create segmented lists and target communications, providing valuable insights and improving marketing efforts.
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Reduced licensing costs
The adoption of Salesforce through the Power of Us program significantly reduced licensing costs, allowing more resources to be directed towards Free the Slaves’ mission to end modern slavery.
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Streamlined donation process
The customized online donation form and NPSP integration streamlined the donation process, reducing errors and enhancing efficiency.
Project Summary
Fíonta and Free the Slaves collaborated to address the organization’s challenges. Implementing Salesforce Nonprofit Success Pack (NPSP) and a customized online donation form streamlined the donation process and minimized data entry errors.
MailChimp integration enabled segmented lists and improved email communications, and Dupe Blocker reduced duplicate data, lightening the staff’s burden.
Through the Power of Us program at Salesforce, Free the Slaves received 10 free user licenses, enabling a more effective allocation of resources to critical mission expenses.
Outcomes
NPSP has helped Free the Slaves streamline online donations and reduce errors. Additionally, they can better target communications and collect additional intelligence on donors and prospects. Lastly, licensing costs have been reduced, allowing those dollars to be allocated to more mission-critical expenses.
