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All About...Salesforce: January 2022

Hello and greetings from Upstate New York. We survived the mega-storm on Sunday and Monday, but just as I began to write this email, we lost power…a small price to pay for a blanket of snow in what has been a disappointing winter accumulation-wise. I hope everyone impacted by the storm is safe and doing well. We returned from two weeks in Kenya which was truly amazing, and we safely traveled there and back to celebrate my father-in-law’s 81st birthday with the Maasai tribe at the equator. Now that I’m settled, I’m turning my attention to 2022 with a handful of essential updates and upcoming Salesforce-focused webinars.  


IMPORTANT! Multi-factor authentication enablement (MFA) date

We’ve been updating you regularly on the February 1st date, which is now right around the corner. If you have not enabled MFA yet, you will not comply with your contract with Salesforce, and there may be legal implications for your use of the system. Please check with your legal department about any consequences for your organization. We will be reaching out to you if you have an active contract with us and are here to support you around enablement and necessary communications.

Additionally, if you are using a named user for any integrations with Salesforce, your integration will be interrupted. Salesforce will not auto-enable this on February 1st, but you must get a jump on this. Please be mindful of the pending date and reach out if you have concerns about the impact. 

WEBINARS All about data!

1/27, 12pm PT / 3pm ET – In partnership with Association Analytics, join us for Reducing Member Churn with Predictive Analytics. Katy Burns, Fíonta’s CFO and Data Analytics Strategist will demonstrate how data science and predictive analytics tools can inform member retention and renewal efforts. We’ll share common methods to measure member engagement, talk about how predictive analytics tools can complement your membership retention efforts, and give you some pointers on how to get started. Register today.

2/3: 10am PT / 1pm ET – Hosted by U.S. Transactions Corp and led by our Association Practice Lead Jenifer Alonzo, we will dive into using Salesforce for Associations. Jenifer and Arj Devedas will discuss opportunities for matching association business needs to Salesforce, what associations should consider when moving to a platform like Salesforce, as well as tips for embarking on a large-scale data migration project. 1.5 CPE/CAE credits are available for attendance and participation in this session Register today.

SPRING RELEASE January 15, February 5, and February 15

The Release Readiness Trailblazer Community Group is the place to find resources, community content and to report issues or discovered easter eggs. The full release notes are available on as always. released its annual Nonprofit Trends Report highlighting issues related to diversity and inclusion, how to exceed goals despite global challenges, and the historic shifts around how work gets done in a remote-first work environment. Download the fourth edition Nonprofit Trends Report and check out the webinar, 4 Nonprofit Trends to Watch for in 2022, on January 27th. Registration is open now.


Lastly, the early registration discount for NTEN’s annual Nonprofit Technology Conference (March 23-25, virtual) ends on January 31. The member price through the end of the month is $400, and it jumps to $500 on February 1. Practice lead, Jenifer Alonzo, will lead a 30-minute session, Preparing Your Data for a Major System Migration.