International Sanitary Supply Association
Serving as the lead trade association for the cleaning industry worldwide
Transforming digital experience for members
The International Sanitary Supply Association (ISSA) recognized the need to modernize its digital infrastructure to better serve its diverse membership. They required a unified platform that would allow members to access resources, manage their accounts, and engage with the community through a seamless experience between their website and member portal.
Challenges
- Disconnected digital experience
- Limited functionality
- Complex implementation timeline
Solutions
- Build a new member portal
- Create custom design system
- Align website and portal to ensure a seamless experience
Results
-
45%increase in member login frequency
-
60%decrease in support requests related to portal navigation
Project highlights
-
Portal implementation
We created a new login page and a new homepage with personalization, a member status indicator, quick links, and ISSA news. A new Member Resources Center was set up using CMS Collections so members can see all of the resources available to them in an easy-to-use page with in-page navigation. We designed an Advocacy and Initiatives page so members can easily find ways to stay informed and advocate for issues that affect them.
-
Brand-aligned portal design
We created a custom design system that extended ISSA’s brand identity into the Fonteva portal, ensuring visual consistency across all digital touchpoints. This included customized CSS, responsive layouts, and component styling that maintained brand integrity while leveraging Fonteva’s functionality.
-
Seamless cross-platform journey
We implemented consistent navigation patterns, single sign-on capabilities, and intelligent redirects to create fluid transitions between ISSA’s website and the Fonteva portal. This approach eliminated friction points in the member journey while maintaining security and personalization.
Project Summary
Our approach centered on creating a cohesive digital experience while working in tandem with the ongoing Fonteva implementation. We developed a strategy to style and customize the Fonteva portal to match ISSA’s brand identity, create tailored Experience Cloud pages that addressed member needs, and ensure seamless transitions between the website and portal environments through careful integration and consistent design.
Outcomes
The new integrated member portal has transformed ISSA’s digital presence, creating a unified experience that strengthens member engagement and operational efficiency.
Since launch, member login frequency has increased by 45%, while support requests related to portal navigation have decreased by 60%. The seamless integration between website and portal has enabled ISSA to deliver personalized content and services more effectively, supporting their mission to change the way the world views cleaning.
The project’s success has positioned ISSA for sustainable digital growth while enhancing the value of membership.
