NBPTS’ expensive and inflexible community platform resulted in low member adoption and limited data gathering capabilities. Insights into applicants and candidates within each respective geographical area lacked visibility.
The existing community management tool was expensive and lacked design customization options, leading to poor user experiences and low member adoption. NBPTS’ current platform limited their autonomy in creating additional sites, which created constraints around organizational growth and capacity to meet growing community needs.
NBPTS needed detailed information about applicants and candidates within specific geographic areas, requiring appropriate data access and views based on user roles.
Fíonta extended NBPTS’ Salesforce investments, integrating Experience and Marketing Cloud with NPSP to create a highly customized online community. The new platform was designed to match NBPTS’ branding and website, offering robust member engagement and real-time insights while streamlining data access and gathering processes.
Additionally, implementing complex shared rules ensured that data access and views were tailored to the user’s role. Integrating tools such as Demand Tools, Cvent, Clicktools, and Einstein Analytics further streamlined processes and provided valuable insights into member engagement, enhancing NBPTS’ ability to meet their members’ evolving needs effectively.
The partnership with Fíonta empowered the organization to independently grow their community spaces as needed, without the intervention of additional third-party developers and fostering a culture of successful citizen developers.
Complex shared rules ensured appropriate data access and views based on user roles, offering more detailed information about applicants and candidates within geographic areas.
The new community matches NBPTS’ branding and provides members with a trusted online experience, improving overall engagement.
Integrations with Demand Tools, Cvent, Clicktools, and Einstein Analytics enhanced data gathering and provided valuable insights into member engagement. NBPTS now has the confidence to create additional online communities independently when needed.
The new communities are styled and designed to match NBPTS’ branding and website better, giving members the confidence to trust the online experience. Complex shared rules now allow appropriate data access and views depending on user role, and additional enhancements, including Demand Tools, Cvent, Clicktools, and Einstein Analytics, streamline processes and offer additional, valuable information on member engagement. The NBPTS team is now confident in building additional online communities as needed.
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