On-demand: Value-based digital strategy: How research, measurement, and experimentation unlocks impact
Many organizations struggle with determining the return on investment of their digital efforts. Enter the value-based design framework—a set of strategic tactics that ties the structure, systems, copy, and design elements of any digital effort to organizational economic outcomes. The proper application of user research, measurements, and experiments will help you understand what is truly valuable to your members and how you can unlock more value for both members and your organization itself.
In this 45-minute pre-recorded webinar, senior UX consultant Kailee Quinn covers the three components of value-based designs, provides examples and reasons for each, and ties together real-world examples with a variety of methodologies and tools.
Following the presentation, you will be able to:
- Tie digital strategy to impact
- Define importance of research
- Demonstrate research options
- Describe why we need to measure our work
- Illustrate why and how to use experimentation
The recorded webinar is available to watch following submission of the form below.