This on-demand webinar discusses and illustrates how you can use data science and predictive models to anticipate and prevent member churn for maximum retention and growth. We demonstrate the use of custom prediction model building with Einstein Prediction Builder to identify member risk at both the aggregate and granular level, with recommended action plans to increase the likelihood of member renewal.
Attendees will be able to:
– Understand the basics of predictive modeling
– Evaluate which factors have the highest impact on member renewal
– Implement the data mining process within their organization
The webinar was recorded and is available upon submission of the form below.