Inefficient supporter communication
Nonprofits require more than just a basic communication strategy to engage their supporters and beneficiaries effectively.
In today’s digital age, where information flows rapidly, and attention spans are short, nonprofits need robust and tailored communication approaches to cut through the noise and make a lasting impact. Salesforce Nonprofit Cloud addresses this crucial need by providing a multifaceted suite of communication tools and strategies designed specifically for nonprofit organizations.
Organizations must maintain clear and consistent communication with their supporters and beneficiaries in the complex landscape of nonprofit work. Salesforce Nonprofit Cloud offers many multichannel communication capabilities, including email marketing, social media integration, and mobile engagement, to ensure that nonprofits can reach their target audience wherever they are. This multifaceted approach allows nonprofits to deliver their messages effectively, whether sharing project updates, requesting support, or rallying volunteers for a cause. Additionally, the platform enables nonprofits to tailor their messaging, ensuring it resonates with each stakeholder group fostering deeper connections and more meaningful relationships. These personalized and targeted communication efforts help nonprofits convey their mission, impact, and needs more effectively, ultimately driving greater engagement and support from their communities.
Segmentation and personalization
Marketing Cloud Account Engagement (formerly Pardot) is a powerful tool for email marketing and audience segmentation. This feature allows nonprofits to take their communication strategy to the next level. With bi-directional synchronization with Salesforce leads, contacts, and accounts, your organization can ensure that supporter data is always up-to-date and accurate. This sync saves time and minimizes the risk of inefficient supporter communication due to outdated or duplicate information.
Marketing Cloud Account Engagement (MCAE) enables nonprofits to segment their audience based on various criteria, such as demographics, engagement history, and donation preferences. This level of granularity ensures that your messages are highly targeted, delivering the right content to the right people at the right time. By harnessing the power of MCAE, nonprofits can create personalized email campaigns that foster deeper connections with supporters and drive increased engagement and support for their vital causes.
Marketing Cloud, a separate tool from MCAE, was built to support marketing campaigns that leverage more extensive amounts of data. Marketing Cloud’s product architecture is relatively robust. It sits on its own platform apart from the core Salesforce infrastructure, using connectors for integration.
What sets Marketing Cloud apart from MCAE is its module structure – Studios is used to manage content, while Builders can manage data and campaign automation. These modules work in tandem across marketing channels for various use cases, such as email marketing, SMS, push notifications, social media marketing, targeted online advertising for current and prospective donors, intensive data management, segmentation, and more.