Get Started with Marketing Cloud Account Engagement (formerly Pardot)

Fíonta offers a configuration package for nonprofit organizations on the Salesforce platform who are transitioning to Marketing Cloud Account Engagement from a third-party email marketing tool like MailChimp or Constant Contact.

Salesforce Pardot for Nonprofits
  • Salesforce connection. Connect Marketing Cloud Account Engagement to Salesforce and map default fields.
  • List migration. Export existing lists, de-dupe, and upload into Marketing Cloud Account Engagement.
  • Email templates. Export existing email template HTML and develop Marketing Cloud Account Engagement templates. Mobile-first templates developed by Fíonta and custom design are available as an a la carte add-on.
  • Engagement path setup. Gather requirements for initial engagement path (stakeholder journey) and develop path.

Additional services including landing page development, form design, grading and scoring customization, and list segmentation are available.