Scattershot fundraising

Nonprofits often struggle to identify and target potential donors interested in their cause.

Salesforce Nonprofit Cloud’s AI-powered analytics and segmentation capabilities help identify donor preferences, behavior patterns, and giving history. This enables nonprofits to create personalized fundraising campaigns and connect with suitable donors, maximizing fundraising success.

Your nonprofit organization has selected your CRM and is ready to use it. However, you have been tracking your donors, supporters, and prospects in various source systems, and the data points from each system vary. 

Process

Our team of dedicated consultants and architects will conduct a thorough discovery and mapping exercise to ensure that the disparate data sources used for fundraising become homogenized. We will assist with identifying patterns in your database and creating reports, dashboards, and automations to ensure your team has the best and latest information at your fingertips when doing prospecting and outreach and engaging with your supporters. Combining the above with Marketing Cloud Account Engagement allows your communications and marketing teams to surface suitable targets for email dynamically and targeted marketing campaigns.