Norman Rockwell Museum
Illuminating the power of American illustration art to reflect and shape society
Migrating multiple systems to unify supporter data
The Normal Rockwell Museum (NRM) faced multiple outdated systems that needed to be streamlined. The project’s foundation involved integrating Salesforce Nonprofit Success Pack (NPSP) with ACME ticketing system to create a unified view of customers, members, and donors.
Challenges
- Inefficient, manual processes
- Disconnected systems, leading to inaccurate data
- Lack of unified practices
Solutions
- Streamline and automate processes
- Integrate Salesforce NPSP with existing systems
- Provide comprehensive staff training and user support
Results
- Improved operational efficiency
- Increased access to real-time data and improved data quality
- Increased effectiveness of staff outreach to donors and members
I have been doing this line of work for over 25 years. I have never encountered such an exceptional firm as Fíonta...we had an aggressive timeline, but at no time did Fíonta make it feel like it was aggressive.
Project highlights
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Efficiency enhancement
Streamlined processes to reduce manual tasks, eliminated inefficiencies, and introduced automated workflows, improving operational efficiency.
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Seamless integration
Ensured a smooth integration of Salesforce NPSP with existing systems to enable real-time data synchronization and eliminate errors from manual data transfer.
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Empowering staff
Prioritized user adoption by providing comprehensive training and user support to staff, ensuring a seamless transition to new systems and processes.
Project Summary
Fíonta has developed a comprehensive plan designed to propel the museum toward increased donor engagement and operational efficiency. The plan focused on streamlining NRM’s processes to eliminate inefficiencies, reducing manual data entry, and implementing automated workflows.
The seamless integration of Salesforce NPSP with existing systems ensured real-time data synchronization, thereby addressing issues caused by manual data transfer. Standardized engagement practices were introduced to establish consistent communication with donors and members.
To facilitate user adoption, Fíonta incorporated comprehensive training and user support. The strategic integration of third-party tools, such as iWave, Elevate, and ACME, enhanced donor interactions, membership management, and ticketing. Meanwhile, the Patron Portal empowered patrons to manage their engagements effortlessly, fostering stronger connections.
Implementing Marketing Cloud Account Engagement (MCAE) enabled audience segmentation and personalized communications, significantly improving NRM’s outreach effectiveness.
