American Anthropological Association
Advancing anthropological knowledge and its application to global challenges
Revamping website and increasing stakeholder engagement
Due to a cluttered website, complex navigation, an unclear mission, and a lack of intuitive CTAs, the American Anthropological Association (AAA) faced challenges in engaging external stakeholders and connecting them with the association’s programs, benefits, and resources. Seeking to expand the reach and impact of their programs, benefits, and resources, AAA partnered with Fíonta for a comprehensive website redesign initiative.
Challenges
- Outdated and redundant content
- Content overload and clumsy site navigation
- Ambiguous calls to action
Solutions
- Conduct a comprehensive content inventory
- Redesign website
- Set up configurable, pre-designed components
Results
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Strengthenedstakeholder engagement
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Improveduser experience
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Increasedaccuracy and relevance of website information
Project highlights
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Efficient content organization
A thorough content inventory ensured informed decisions and a user-centric approach, and meticulous content organization efficiently connected members to actionable areas.
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Resource-rich platform
The website served as a valuable resource, promoting anthropology’s value and fostering a community of experts.
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Flexible page creation
Easily configurable, pre-designed components empowered AAA to create captivating pages as needed and effortlessly manage the site with timely updates and content maintenance.
Project Summary
The project began with a comprehensive content inventory, guiding AAA through informed content migration decisions, followed by wireframes of key templates. Fíonta designed and developed a welcoming, inclusive, and visually appealing website that complies with Web Content Accessibility Guidelines (WCAG), meeting AA and AAA-level standards.
This resource-rich platform now effectively serves members and the public, fostering a community of experts in anthropology. Meticulously organized content caters to diverse audiences, making vital information easily accessible.
The website empowers AAA with seamless backend management capabilities, allowing them to create captivating pages with easily configurable, pre-designed components when needed.
Outcomes
The new website offers valuable information about anthropology to the general public and provides AAA staff with seamless backend management capabilities. It empowers AAA to create their own captivating pages with easily configurable, pre-designed, and rearrangeable components whenever required.
