Founded in 1902, the American Anthropological Association (AAA) is the world’s largest scholarly and professional organization of anthropologists. The Association is dedicated to advancing human understanding and applying this understanding to the world’s most pressing problems.

AAA collaborated with Fíonta to undertake a comprehensive website redesign initiative. The primary objective behind this project was to enhance the dissemination of AAA’s programs, benefits, and resources among external stakeholders.


Improved access and navigation

  • Develop a responsive design website for easy access on devices such as smartphones and tablets
  • Improve the site search capabilities and search engine optimization
  • Deliver personalized content to members based on areas of interest
  • Improve navigation paths to mission-critical areas of the site, including donations and memberships


Outdated and redundant

  • Simplify site navigation to address the issue of overwhelming content and enhance user experience
  • Conduct a thorough accessibility audit to identify and rectify visual design and site structure problems, ensuring compliance with accessibility standards
  • Streamline the presentation of information about AAA’s identity, mission, target audience, and comprehensive offerings to provide visitors with a clear understanding of the organization’s purpose
  • Implement prominent and intuitive calls to action, making it immediately apparent to visitors how to become a member and where to join the AAA community
AAA now has the ability to create beautiful pages with easily configurable, pre-designed, and arrangeable components as needed.

Solutions and Results

Comprehensive discovery and design

  • Conducted a comprehensive content inventory, guiding AAA through a thoughtful decision-making process for content migration to the new site
  • Designed and developed a welcoming, inclusive, and visually appealing website that adheres to web content accessibility guidelines (WCAG), meeting AA and AAA-level standards.
  • he resource-rich website now serves both members and the general public, promoting the value of anthropology work and facilitating a community of experts in the field.
  • The content is meticulously organized to cater to the needs of AAA’s diverse audiences, efficiently connecting members to actionable areas.
  • Provides valuable information about anthropology to the general public and offers AAA staff seamless backend management capabilities.
  • Empowers AAA to create their own captivating pages with easily configurable, pre-designed, and arrangeable components whenever required.
Fíonta worked with Deque, a leader in web accessibility, to ensure that the AAA website was designed and developed to meet AA and often AAA levels of WCAG compliance.