Free the Slaves is now able to easily identify major donors and prospects, along with accurately acknowledging “soft credit”. The integration between MailChimp and Salesforce has transformed email strategy, intelligence gathering, and success measurement with the ability to target communications by individual interest areas through audience segmentation. And thanks to the Power of Us program, Free the Slaves’ CRM license costs have been reduced by several thousand dollars per year

Fíonta and Free the Slaves worked together to document requirements, identify ways to connect previously disparate functions and teams and gain insight into donor activity.


  • Expensive constituent relationship management (CRM) system in place
  • Manual data migration required
  • Little insight into development activity
  • Online newsletter signup handled by the disconnected system


  • NonProfit Success Pack and SalesCloud streamlined donation process
  • Donation form integrated into the website
  • Dupe Blocker manages duplicates and bad data
  • MailChimp integration provides information on the ROI of email marketing activities
Free The Slaves