Partnership for Children of Cumberland County

A Decade of Digital Partnership Behind PFCCC's Growth

Nonprofits
Children & Youth Services
Community Programs and Services
Digital Services
Salesforce
Experience Cloud

Partnership for Children of Cumberland County (PFCCC) is a nonprofit dedicated to advancing the well-being of children, empowering families, and strengthening the early care and education system in Cumberland County, North Carolina. Since 1993, PFCCC has connected families with essential resources, programs, and partnerships that support healthy development from birth onward.

PFCCC partnered with Fíonta to modernize its technology infrastructure, uniting its website and Salesforce CRM into an integrated, data-driven ecosystem. Over the past decade, Fíonta has helped PFCCC streamline program management, enhance volunteer engagement, improve grantmaking processes, and strengthen online presence. The 2025–2028 engagement focuses on sustaining and expanding these capabilities, ensuring PFCCC’s systems remain secure, efficient, and ready to meet the community’s evolving needs.

Challenges

Streamlined Program Management – Replace manual processes with centralized, automated program registration, cancellation, and reporting tools.
Integrated Grantmaking – Provide self-service capabilities for grantees to apply, manage, and report on funding through a secure portal.
Enhanced Volunteer Engagement – Simplify volunteer recruitment, shift scheduling, and tracking through integrated website and CRM tools.
Secure and Accessible Website – Maintain and improve the WordPress site for accessibility, SEO, and security.
Reliable CRM Maintenance – Keep Salesforce optimized, integrated with payment and email systems, and aligned with best practices.

Solutions

Salesforce Optimization – Migrate seven key PFCCC programs into Salesforce to enable real-time reporting, leadership dashboards, and tailored outreach.
Reusable Program Module – Design a custom Salesforce module for easy replication to streamline the launch of future programs.
Grantee Portal Deployment – Implement an Experience Cloud portal to enhance grantee self-service capabilities.
Payment Processing Upgrade – Transition from iATS to PayPal for faster, more reliable transactions.
Website SEO and Maintenance – Conduct SEO audits, implement fixes, and maintain WordPress security and performance.
Ongoing Support – Establish a help desk and rapid-response process for urgent website or CRM issues.

Results

Program Efficiency Gains
Eliminated paper-based workflows across seven major programs, reducing administrative time and errors
Data-Driven Decisions
Provided leadership with live program data to guide reporting, outreach and funding strategies
Volunteer Engagement Growth
Enabled streamlined volunteer recruitment and scheduling, with events like “Little Land: Big Play for Families” attracting dozens of participants

Project Highlights

Streamlined program management.

Fíonta migrated seven key PFCCC programs into Salesforce, eliminating paper-based workflows and enabling real-time reporting and leadership dashboards.
Self-service grantmaking.

An Experience Cloud grantee portal gives grantees a secure, user-friendly way to apply for, manage, and report on funding.
Simplified volunteer engagement.

Integrated website and CRM tools streamlined volunteer recruitment, shift scheduling, and tracking, supporting well-attended community events like "Little Land: Big Play for Families."
Modernized payment processing.

Fíonta transitioned PFCCC from iATS to PayPal, enabling faster, more reliable transactions.

Project Summary

PFCCC’s expanding family and child support program portfolio had outgrown manual processes like paper forms and spreadsheets. The team needed an integrated, user-friendly digital environment to manage data, engage with community members, and track real-time program impact.

With a public-facing WordPress website and a robust Salesforce CRM, PFCCC required an experienced partner to maintain, improve, and strategically evolve these systems.

Outcomes

Fíonta’s decade long partnership with PFCCC has transformed the organization’s capacity to serve families efficiently and effectively. Program teams now work from a centralized Salesforce platform instead of paper based workflows, cutting administrative time and errors across seven major programs while giving leadership live data to guide reporting, outreach, and funding strategies. Families, volunteers, and partners also have more intuitive tools for engaging with PFCCC online.

Grantmaking has become simpler and more accessible, with a secure, self-service portal increasing grantee satisfaction with the application and reporting process. Volunteer recruitment and scheduling run more smoothly, supporting well attended community events like “Little Land: Big Play for Families.” Improvements to the WordPress site’s SEO have also made PFCCC’s programs and resources easier for families to find, strengthening the organization’s reach as it moves into its 2025 to 2028 engagement with Fíonta.