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Hi, welcome to the Fíonta Five (ish). Today we’ll be talking about how to connect Pardot to EventBrite so that you can add registrants as new prospects, track behavior around events, and assess the cost and returns on event campaigns. Let’s get started! Now you will want to set up your event in EventBrite ahead […]

Pardot is an excellent tool for marketing automation, however, sometimes we run into situations that aren’t natively handled by the platform and we get to put our thinking caps on! We recently worked with a client with an existing, rather complex business case. Several pages on their website displayed an identical form that would send the […]

You have worked in the Salesforce ecosystem for nonprofits for over seven years. What is your biggest takeaway? There are many takeaways, but if I had to pick the biggest one, I would summarize it like this: “The answer is always ‘Yes, we can do that.’ But the more important question is, ‘Should we do […]

Jessica comes to Fíonta with over ten years of experience working in the nonprofit sector, including associations and higher education institutions. Jessica primarily engaged in data management, business operations, and information technology support in these roles. She recently served as a Senior Business Analyst with the American Association for the Advancement of Science (AAAS), where […]

Chapters around the globe are struggling to fill volunteer leadership positions. Members don’t want to spend time on laborious administrative tasks. They prefer to focus on building their chapter community and delivering members valuable educational and networking opportunities. Help chapter leaders dig themselves out of paperwork by giving them one platform to manage their member […]

Hispanic Heritage Month is a US holiday created to recognize the achievements and contributions of Hispanic Americans. This annual holiday takes place from September 15 to October 15. But it began as a commemorative week in 1968 to coincide with the Independence Day celebrations of several Latin American nations. Nearly 20 years later in 1987, […]

In this episode of The Fíonta Five-ish, we’re tackling a common Pardot request…how to send out a followup email to people who did not open the original email. It’s so easy that this Five-ish video is more like Four-ish! Transcript Today I’d like to send an email in support of an event I’m having soon. […]

You just celebrated your second anniversary here at Fíonta! How did you first learn about us and what attracted you to the position? Yes, it is hard to believe that it has been only two years! Many team members feel like longtime friends and were and are always so welcoming and helpful. I came from an organization […]

The Salesforce Summer ’24 release is around the corner, and it’s shaping up to be an exciting update, especially with enhancements across Salesforce Nonprofit Cloud, the user interface, and the powerful automation tool Flow. As a Salesforce customer, you benefit from three yearly updates, ensuring your system always has the latest features. Current Accent customers—your […]

Cassidy is a senior solution engineer at Fíonta, with six years of experience in empowering nonprofits of all sizes through Salesforce technology. With a background in Salesforce administration and post-sales implementation, she’s seen the impact of a scalable, optimized Salesforce instance on serving a mission efficiently and developing accurate reporting. After studying History, Humanities, and […]