Karin Tracy
she/herA member of Fíonta's executive team since January 2012, Karin is a seasoned marketer with a passion for serving nonprofit organizations and being a small part of bettering the world. She is a certified Marketing Cloud Account Engagement (formerly Pardot) Consultant and Marketing Cloud Email Specialist, a fan of automation and reporting, a lover of animals, and devourer of popcorn.
Before joining Fíonta, Karin ran a successful design boutique called little b for over ten years. little b performed design work for several hundred companies nationwide, both in the for- and nonprofit arenas, and was acquired by Fíonta in January 2012. Karin worked for several design firms in the Baltimore-Washington, DC, area before forming her own company. Standout projects include being the lead designer for Al Gore’s 2000 campaign website and working on early identity design for Honest Tea.
Karin received a B.F.A. in graphic design, summa cum laude, from the American College in London.
She lives in a renovated loft apartment in downtown Los Angeles with her husband, two rescue pugs, and two practically identical tabby cats. In her spare time, you can find Karin at the gym or on a mountain, knitting or crafting while listening to a true crime podcast. Karin volunteers weekly at Kitty Bungalow – Charm School for Wayward Cats.
Event planning is a nail-biting business these days. In an analysis of over 360,000 event registration records, Maritz learned that 45% of attendees in 2023 delayed registration until less than four weeks before the event, and 29% waited until the final two weeks. When you’re up against indecisiveness and vying for a share of someone’s […]
In 2024, adopting sustainable practices isn’t just a trend—it’s necessary, especially for nonprofits whose missions often align with bettering society and the planet. Conferences are vital for networking, learning, and advocacy in the nonprofit sector but can also leave a significant environmental footprint. This guide provides actionable strategies for planning and hosting more sustainable nonprofit […]
Originally posted on March 12, 2024 on ASAE Center. Technology consultants help associations leverage their software and invest in add-ons and customizations. This guide explores FAQs about hiring a consultant. Associations rely on powerful technology to drive revenue, manage and recruit members, and optimize marketing efforts. Whether the organization is looking for setup and development assistance […]
Giving Season will be here in no time Now is the time to start thinking about how to jumpstart your giving season and prepare for the end-of-year giving campaign(s). The last five weeks of the year are critical in your fundraising, accounting for 26–50% of most nonprofits’ annual funds. Fíontan Karin Tracy and Becca Sonnenklar from Classy collaborated on […]
Pardot is an excellent tool for marketing automation, however, sometimes we run into situations that aren’t natively handled by the platform and we get to put our thinking caps on! We recently worked with a client with an existing, rather complex business case. Several pages on their website displayed an identical form that would send the […]