Karin Tracy

VP, Marketing

A member of Fíonta’s executive team since 2012, Karin is a seasoned designer and marketer with a passion for serving nonprofit organizations and being a small part of bettering the world. She is a certified Pardot Consultant and Marketing Cloud Email Specialist, a fan of automation and reporting, a lover of animals, and devourer of popcorn.

Karin provides design and marketing support for all internal and external projects. Her direct service work is focused primarily on creative strategy, marketing automation, user experience, and account management.

Prior to joining Fíonta, Karin ran a successful design boutique called little b for over ten years. little b performed design work for several hundred companies nationwide, both in the for- and non-profit arenas, and was acquired by Fíonta in January 2012. Karin worked for a handful of design firms in the Baltimore-Washington, DC area prior to forming her own company. Standout projects include being the lead designer for Al Gore’s 2000 campaign website and working on early identity design for Honest Tea.

Karin received a B.F.A. in graphic design, summa cum laude, from the American College in London.

She lives in a renovated loft apartment in downtown Los Angeles with her husband, two pugs, and a cat who believes he’s a pug. In her spare time, you can find Karin at the gym or on a mountain, knitting or crafting, while listening to a novel or podcast. Karin also acts as a mentor to local low-income high school seniors as they apply to college and for scholarships through Kid City Hope Place.

  • Salesforce Certified Pardot Consultant
  • Salesforce Certified Pardot Specialist
  • Salesforce Certified Marketing Cloud Email Specialist