Karin Tracy
VP, Marketing
Los Angeles, CA

Karin Tracy


A member of Fíonta's executive team since January 2012, Karin is a seasoned marketer with a passion for serving nonprofit organizations and being a small part of bettering the world. She is a certified Marketing Cloud Account Engagement (formerly Pardot) Consultant and Marketing Cloud Email Specialist, a fan of automation and reporting, a lover of animals, and devourer of popcorn.

Before joining Fíonta, Karin ran a successful design boutique called little b for over ten years. little b performed design work for several hundred companies nationwide, both in the for- and nonprofit arenas, and was acquired by Fíonta in January 2012. Karin worked for several design firms in the Baltimore-Washington, DC, area before forming her own company. Standout projects include being the lead designer for Al Gore’s 2000 campaign website and working on early identity design for Honest Tea.

Karin received a B.F.A. in graphic design, summa cum laude, from the American College in London.

She lives in a renovated loft apartment in downtown Los Angeles with her husband, two rescue pugs, and two practically identical tabby cats. In her spare time, you can find Karin at the gym or on a mountain, knitting or crafting while listening to a true crime podcast. Karin volunteers weekly at Kitty Bungalow – Charm School for Wayward Cats.

Insights by Karin Tracy

Associations’ software needs to perform a variety of tasks, including membership management, marketing, event hosting, reporting and tracking, and more. Association management systems (AMS) provide these features. However, many AMSs have unoptimized and uncustomizable tools, leading to inefficient management on the back-end and a less-than-satisfactory experience for members on the front-end.   Associations looking for an […]


Giving Season will be here in no time Now is the time to start thinking about how to jumpstart your giving season and prepare for the end-of-year giving campaign(s). The last five weeks of the year are critical in your fundraising, accounting for 26–50% of most nonprofits’ annual funds. Fíontan Karin Tracy and Becca Sonnenklar from Classy collaborated on […]

Pardot is an excellent tool for marketing automation, however, sometimes we run into situations that aren’t natively handled by the platform and we get to put our thinking caps on! We recently worked with a client with an existing, rather complex business case. Several pages on their website displayed an identical form that would send the […]

The act of gratitude – of acknowledgement and appreciation of the mundane to the extraordinary – has been valued by early philosophers like Cicero and Seneca the Younger to present-day neuroscientists and millions in between. Dr. Robert Emmons has studied the effects of gratitude on physical health, on psychological well-being, and on our relationships with others for […]


This presentation and live demo was given at FUNcon 2020, Fonteva’s annual user conference. As a Fonteva service partner, Fíonta is well suited to advise organizations using Fonteva about how to leverage data within Salesforce/Fonteva in Pardot for audience segmentation and email personalization. The video below is a 23-minute demo illustrating how to use member […]