Academy of Managed Care Pharmacy

Representing pharmacists, healthcare practitioners, and students who work toward improving patient outcomes

  • Associations
  • Health
  • UX
  • Web Development

Rebuilding backend systems for scale and speed

To keep pace with growing digital demands and evolving user expectations, the Academy of Managed Care Pharmacy (AMCP) partnered with Fíonta to modernize its website infrastructure.

Challenges

  • Cumbersome backend and slow performance
  • Inconsistent and outdated user experience
  • Limited scalability and security
  • Unwieldy content management system

Solutions

  • Rebuild and modernize backend
  • Implement user experience improvements 
  • Create new custom page builder

Results

  • 75%
    reduction in page load time and 30% increase in site performance
  • 57%
    increase in organic traffic and 35% increase in search engagement
  • 40%
    improvement in overall site security

Project highlights

  1. Backend modernization

    We rebuilt the backend on Pantheon’s scalable cloud infrastructure, re-architected the database for faster queries, and implemented advanced caching and server-side optimizations to boost performance and reliability.

  2. Dynamic, validated content creation

    The new custom page builder gives AMCP staff the ability to create beautiful, dynamic pages with automated content validation – all without developer intervention.

  3. User experience improvements

    We streamlined navigation and improved site structure, enhanced search functionality, and refreshed the visual design to create a more consistent and accessible experience.

  4. Phased implementation

    We deployed changes in stages to minimize disruption, allowing for continuous feedback, thorough testing, and a smooth transition to the new platform.

Project Summary

Fíonta designed a strategic backend optimization plan to improve performance, simplify content management, and future-proof AMCP’s digital presence. Working closely with AMCP stakeholders, we delivered a phased transformation that balanced technical upgrades with user-centered design.


Outcomes

AMCP’s backend optimization project delivered measurable improvements across site performance, content management, and user experience.  By modernizing the infrastructure and streamlining administrative workflows, Fíonta helped AMCP reduce internal friction and better serve its members online. 

The upgraded platform is faster, more resilient, and easier to maintain, positioning AMCP for continued digital growth and long-term success.

  • Page load times reduced by 75% (from 8–10 seconds to 2–3 seconds)
  • Server response time improved by 60%
  • Database query efficiency increased by 85%
  • Content update time cut in half

Analytics from the year following launch highlight the broader impact:

  • Site performance improved by 30%
  • Overall site security enhanced by 40%
  • Search engagement increased by 35%
  • Organic traffic increased by 57%
  • Visitor sessions up 367.4% (Sep 2023–Jun 2024 vs. prior year)

These results reflect a digital foundation that is faster, easier to maintain, and built to grow with AMCP’s evolving needs.

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