Associations

Associations play a vital role in connecting members, advancing industries, and supporting professional growth. Whether you represent a trade group, a professional society, or a member-driven nonprofit, your mission depends on technology that supports engagement, insight, and long-term sustainability.

Fíonta partners with associations of all types to design, implement, and support Salesforce solutions that strengthen relationships, streamline operations, and create lasting value. Our team brings broad experience across the association landscape, along with deep expertise in legal and medical sectors.

Association Needs

Support for the Full Member Journey

From onboarding to renewal, members expect a seamless and personalized experience. We help associations manage the full membership lifecycle, including engagement tracking, segmentation, and retention strategies—all in a single, connected system.

See how Salesforce supports member retention

Continuing Education and Credential Management

Whether it’s CLE, CME, or custom credentials, your members rely on education to advance their careers. We support continuing education workflows, credit tracking, and integrations with learning platforms to ensure a cohesive experience for learners and staff alike.

Credentialing portals don’t have to be painful

Committees, Chapters, and Volunteer Engagement

Volunteer leadership is the backbone of many associations. We help manage committee structures, nominations, and participation tracking, making it easier to support active member involvement and leadership development.

How to engage volunteers in your membership program

Events That Connect and Inform

Conferences, webinars, and regional events play a key role in member value. We help track registrations, manage speakers and schedules, and connect event data to member profiles for a more complete view of engagement.

Explore how associations are adapting to changing attendee expectations

Communications That Build Relationships

Members expect relevant, timely communication. We help associations deliver personalized messaging across email, campaigns, and engagement journeys using Salesforce Marketing Cloud and Account Engagement (Pardot).

See how we supported communications strategy for ACDA

Data That Supports Strategic Decisions

With the right data in hand, associations can better understand what members value and where to invest. We help you design dashboards and reports that support board reporting, operational planning, and member experience strategies.

7 reasons why associations need a data strategy

Systems That Work Together

We integrate Salesforce with the tools your association depends on, including AMS platforms, learning management systems (LMS), credentialing systems, and marketing tools. We also offer integration services for WordPress and Drupal websites to support connected digital experiences.

Display CRM data on donor portals

Learn how an association integrated Salesforce with Drupal

Ongoing Support for Growth

Technology is never one and done. Through managed services and strategic support, we help associations evolve their systems over time, adapt to member needs, and maintain operational excellence.

See how our managed services team provides long-term support

What our clients are saying

Genesys Works Logo

Fionta has been fantastic to work with. We had difficult individuals on our end who complicated the project, but every step of the way Fionta was accommodating and helpful to make sure we were all happy with the finished product.

Genesys Works
AVAC Logo

We were completely unfamiliar with Salesforce and how we could fully utilize it. The team was instrumental in keeping the project on track by providing a full scope of work, making suggestions, timely budget updates, addressing any questions, and providing solutions to issues or training when necessary.

AIDS Vaccine Advocacy Coalition
ACDA Logo

Marketing Cloud Account Engagement (formerly Pardot) has been really helpful in terms of the automated emails, engagement paths, and one-on-one emails we could set up for routine requests.

ACDA
Bread for the City logo

The whole Fíonta team offered a high level of expertise and professionalism. They did a great job at communicating and managing expectations and identifying risks. They kept us on a timeline despite being on a very aggressive schedule.

Bread for the City
Norman Rockwell Museum logo in teal

Fíonta has been a great partner. Unlike many consultants who can be in a relationship for as long as required, Fíonta goes the extra mile to make you feel they are on the journey with you.

Norman Rockwell Museum
ACE Logo

They stuck to a very tight project timeline and finished the project within our budget. The team there was great to work with.

ACE