Associations

Associations play a vital role in connecting members, advancing industries, and supporting professional growth. Whether you represent a trade group, a professional society, or a member-driven nonprofit, your mission depends on technology that supports engagement, insight, and long-term sustainability.

Fíonta partners with associations of all types to design, implement, and support Salesforce solutions that strengthen relationships, streamline operations, and create lasting value. Our team brings broad experience across the association landscape, along with deep expertise in legal and medical sectors.

Association Needs

Support for the Full Member Journey

From onboarding to renewal, members expect a seamless and personalized experience. We help associations manage the full membership lifecycle, including engagement tracking, segmentation, and retention strategies—all in a single, connected system.

See how Salesforce supports member retention

Continuing Education and Credential Management

Whether it’s CLE, CME, or custom credentials, your members rely on education to advance their careers. We support continuing education workflows, credit tracking, and integrations with learning platforms to ensure a cohesive experience for learners and staff alike.

Credentialing portals don’t have to be painful

Committees, Chapters, and Volunteer Engagement

Volunteer leadership is the backbone of many associations. We help manage committee structures, nominations, and participation tracking, making it easier to support active member involvement and leadership development.

How to engage volunteers in your membership program

Events That Connect and Inform

Conferences, webinars, and regional events play a key role in member value. We help track registrations, manage speakers and schedules, and connect event data to member profiles for a more complete view of engagement.

Explore how associations are adapting to changing attendee expectations

Communications That Build Relationships

Members expect relevant, timely communication. We help associations deliver personalized messaging across email, campaigns, and engagement journeys using Salesforce Marketing Cloud and Account Engagement (Pardot).

See how we supported communications strategy for ACDA

Data That Supports Strategic Decisions

With the right data in hand, associations can better understand what members value and where to invest. We help you design dashboards and reports that support board reporting, operational planning, and member experience strategies.

7 reasons why associations need a data strategy

Systems That Work Together

We integrate Salesforce with the tools your association depends on, including AMS platforms, learning management systems (LMS), credentialing systems, and marketing tools. We also offer integration services for WordPress and Drupal websites to support connected digital experiences.

Display CRM data on donor portals

Learn how an association integrated Salesforce with Drupal

Ongoing Support for Growth

Technology is never one and done. Through managed services and strategic support, we help associations evolve their systems over time, adapt to member needs, and maintain operational excellence.

See how our managed services team provides long-term support

What our clients are saying

LeadingAge

Sophisticated marketing tools are only valuable when they’re leveraged in smart, strategic ways. Fíonta’s deep product knowledge and great client service were exactly what we needed to ensure a smooth transition from Marketo to MCAE (Pardot).

Leading Age
ACE Logo

They stuck to a very tight project timeline and finished the project within our budget. The team there was great to work with.

ACE
Earthworks

Fíonta helped my organization migrate all our data to Salesforce and customize the platform for our small development shop. They were on-time, on budget, and very professional. I highly recommend them to any nonprofit getting started on Salesforce – or those with need ongoing support in customizing and using the platform.

Earthworks
ISEF Logo

Working with Fíonta was a true pleasure. Our partners were communicative and kind and patient. It was an enjoyable process.

International Sustainable Energy Foundation
Enterprise Community Partners

What a pleasure it was working with Fíonta on the design portions of the project. It felt like there was a nice, steady cadence to the rounds of revision and the communication. The willingness for your design team to hear us out and make adjustments on the fly really got us to a good place quickly.

Enterprise Community Partners
American Short Line And Regional Railroad Association

Fíonta’s Managed Services (Accent) team has been a very helpful resource for our small association. Our ongoing arrangement with Accent has allowed us to establish a productive cadence to address small configuration changes with their support. While having continuous conversations to make sure we’re keeping an eye on long-term needs, the flexibility to engage with the broader Fíonta team when we need support to complete more resource-intensive projects.

American Short Line and Regional Railroad Association