Associations

Associations play a vital role in connecting members, advancing industries, and supporting professional growth. Whether you represent a trade group, a professional society, or a member-driven nonprofit, your mission depends on technology that supports engagement, insight, and long-term sustainability.

Fíonta partners with associations of all types to design, implement, and support Salesforce solutions that strengthen relationships, streamline operations, and create lasting value. Our team brings broad experience across the association landscape, along with deep expertise in legal and medical sectors.

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Association Needs

Support for the Full Member Journey

From onboarding to renewal, members expect a seamless and personalized experience. We help associations manage the full membership lifecycle, including engagement tracking, segmentation, and retention strategies—all in a single, connected system.

See how Salesforce supports member retention

Continuing Education and Credential Management

Whether it’s CLE, CME, or custom credentials, your members rely on education to advance their careers. We support continuing education workflows, credit tracking, and integrations with learning platforms to ensure a cohesive experience for learners and staff alike.

Credentialing portals don’t have to be painful

Committees, Chapters, and Volunteer Engagement

Volunteer leadership is the backbone of many associations. We help manage committee structures, nominations, and participation tracking, making it easier to support active member involvement and leadership development.

How to engage volunteers in your membership program

Events That Connect and Inform

Conferences, webinars, and regional events play a key role in member value. We help track registrations, manage speakers and schedules, and connect event data to member profiles for a more complete view of engagement.

Explore how associations are adapting to changing attendee expectations

Communications That Build Relationships

Members expect relevant, timely communication. We help associations deliver personalized messaging across email, campaigns, and engagement journeys using Salesforce Marketing Cloud and Account Engagement (Pardot).

See how we supported communications strategy for ACDA

Data That Supports Strategic Decisions

With the right data in hand, associations can better understand what members value and where to invest. We help you design dashboards and reports that support board reporting, operational planning, and member experience strategies.

7 reasons why associations need a data strategy

Systems That Work Together

We integrate Salesforce with the tools your association depends on, including AMS platforms, learning management systems (LMS), credentialing systems, and marketing tools. We also offer integration services for WordPress and Drupal websites to support connected digital experiences.

Display CRM data on donor portals

Learn how an association integrated Salesforce with Drupal

Ongoing Support for Growth

Technology is never one and done. Through managed services and strategic support, we help associations evolve their systems over time, adapt to member needs, and maintain operational excellence.

See how our managed services team provides long-term support

Association projects

HIMSS
Association

Restoring Confidence and Reimagining Systems

The Healthcare Information and Management Systems Society (HIMSS) is a global advisor and thought leader committed to transforming the health ecosystem through information and technology. As a mission-driven membership organization serving professionals in healthcare, policy, and innovation, HIMSS relies heavily on integrated digital systems to deliver consistent, high-value experiences to its members. HIMSS turned to Fíonta for strategic leadership following an earlier AMS implementation. Focusing on member experience, data integrity, and platform optimization, Fíonta helped HIMSS stabilize operations and lay the foundation for scalable, long-term success.
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PMMI Case Study
Association

Unifying Platforms and People

PMMI, The Association for Packaging and Processing Technologies,  is a global resource for the packaging and processing industry, uniting the industry across the manufacturing supply chain. PMMI produces PACK EXPO,  one of the largest trade shows in the world and supports a broad stakeholder network through events, education, and member services. Beginning in 2021, Fíonta partnered with PMMI to drive a comprehensive digital transformation, including migrating outdated legacy tools into a Salesforce and Fonteva environment, building custom engagement logic, and launching a member-facing portal. After completing a major build in 2023, Fíonta transitioned PMMI to Accent managed services.
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Association

Rebuilding Backend Systems for Scale and Speed

The Academy of Managed Care Pharmacy (AMCP) represents a diverse membership of pharmacists, healthcare practitioners, and students who work toward improving patient outcomes and managing medication therapies for nearly 300 million Americans. To keep pace with growing digital demands and evolving user expectations, AMCP partnered with Fíonta to modernize its website infrastructure. The result is a faster, more scalable, and easier-to-manage platform that supports the organization’s mission and long-term digital strategy.
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What our clients are saying

Genesys Works Logo
Fionta has been fantastic to work with. We had difficult individuals on our end who complicated the project, but every step of the way Fionta was accommodating and helpful to make sure we were all happy with the finished product. Genesys Works
Mobile Beacon
Implementing Salesforce and Marketing Cloud Account Engagement (formerly Pardot) was a game-changer. Customers can now place initial orders and renew easily online, and automated reminders have increased our renewal rates while allowing staff to focus on higher-value tasks. Mobile Beacon
Chicago Council On Global Affairs
A lot of implementation partners don't act as true "partners" but Fíonta absolutely did! We felt like true partners throughout the project and as a result, our transition to Pardot was smooth and our team felt ready to jump right into the product without any hitches from the implementation. A breath of fresh air for our organization! The Chicago Council on Global Affairs
United Soccer Coaches
We had a hard deadline for the implementation of Pardot. Fíonta designed a plan that met our needs and timeline. It was a team effort, but we launched on-time with a small amount of budget left-over for additional services. United Soccer Coaches
CBPP Logo
The Center on Budget and Policy Priorities’ upgraded site now offers improved functionality and accessibility on a robust, secure hosting platform, and will be easily upgraded to Drupal 9 when the time comes. Center on Budget and Policy Priorities
Mobile Pathways Logo
Like Mobile Pathways, Fionta believes in the power of technology to change lives. Their nimble Salesforce experts built Hola Asistente alongside our team, which uses Salesforce and Twilio texting to help marginalized immigrants access justice on their phones. Nothing is more inspirational than working alongside expert partners who are dedicated to making a difference in the lives of so many people. Mobile Pathways