Associations
Associations play a vital role in connecting members, advancing industries, and supporting professional growth. Whether you represent a trade group, a professional society, or a member-driven nonprofit, your mission depends on technology that supports engagement, insight, and long-term sustainability.
Fíonta partners with associations of all types to design, implement, and support Salesforce solutions that strengthen relationships, streamline operations, and create lasting value. Our team brings broad experience across the association landscape, along with deep expertise in legal and medical sectors.
Association Needs
From onboarding to renewal, members expect a seamless and personalized experience. We help associations manage the full membership lifecycle, including engagement tracking, segmentation, and retention strategies—all in a single, connected system.
Whether it’s CLE, CME, or custom credentials, your members rely on education to advance their careers. We support continuing education workflows, credit tracking, and integrations with learning platforms to ensure a cohesive experience for learners and staff alike.
Volunteer leadership is the backbone of many associations. We help manage committee structures, nominations, and participation tracking, making it easier to support active member involvement and leadership development.
Conferences, webinars, and regional events play a key role in member value. We help track registrations, manage speakers and schedules, and connect event data to member profiles for a more complete view of engagement.
Explore how associations are adapting to changing attendee expectations
Members expect relevant, timely communication. We help associations deliver personalized messaging across email, campaigns, and engagement journeys using Salesforce Marketing Cloud and Account Engagement (Pardot).
With the right data in hand, associations can better understand what members value and where to invest. We help you design dashboards and reports that support board reporting, operational planning, and member experience strategies.
We integrate Salesforce with the tools your association depends on, including AMS platforms, learning management systems (LMS), credentialing systems, and marketing tools. We also offer integration services for WordPress and Drupal websites to support connected digital experiences.
Technology is never one and done. Through managed services and strategic support, we help associations evolve their systems over time, adapt to member needs, and maintain operational excellence.
See how our managed services team provides long-term support
What our clients are saying
Experience Cloud allows NBPTS to better engage with and serve its members. Our staff gains insight into member needs and activity, and Fíonta’s training has empowered our team to manage and enhance online engagement in-house.
Sophisticated marketing tools are only valuable when they’re leveraged in smart, strategic ways. Fíonta’s deep product knowledge and great client service were exactly what we needed to ensure a smooth transition from Marketo to MCAE (Pardot).
This is the second project we’ve had the pleasure of partnering with Fíonta. The most recent was for our migration to Salesforce Nonprofit Cloud from NPSP, and the experience exceeded our expectations. From the outset, Fíonta dedicated time to thoroughly understand our business processes, not only ensuring that Salesforce supported our existing workflows but also identifying areas for improvement and guiding us through necessary changes.
I have been doing this line of work for over 25 years. I have never encountered such an exceptional firm as Fíonta...we had an aggressive timeline, but at no time did Fíonta make it feel like it was aggressive.
We had a hard deadline for the implementation of Pardot. Fíonta designed a plan that met our needs and timeline. It was a team effort, but we launched on-time with a small amount of budget left-over for additional services.
They always responded quickly, and made the changes we requested way faster than I expected. They were smart and offered insights into Salesforce configuration and use based on our needs.