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Fíonta Focus - December 2023

The last month of the year…somehow, it arrives before we know it, and yet January ’23 feels like years ago. We sincerely hope you can spend time with family and friends over the winter holidays and enjoy some downtime. 

Reflecting on the year, we feel grateful for the opportunity to work on meaningful projects for organizations like yours. We are also proud to have been presented with the Great Company Culture Award and recognized by Inc. Magazine as one of the 5,000 fastest-growing private companies in America.

In this month’s Focus, we’re sharing a case study about the work we did with a long-term client, Gerontological Society of America, an important update about Fonteva’s new platform, as well as a handful of resources and articles for nonprofits, foundations, and associations.

Nonprofits & Foundations

4 ways to effectively use technology in nonprofit marketing

Improve your marketing efforts with the right technology—four of the top ways your nonprofit can use technology to improve its next marketing campaign!

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Why outcome and indicator tracking is vital for nonprofit organizations

Nonprofit organizations are pivotal in addressing a wide range of societal, environmental, and humanitarian challenges. One of the key tools in their arsenal for measuring and improving their performance is outcome and indicator tracking.

In this blog, we delve deeper into why tracking outcomes and indicators is essential for nonprofit organizations.
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Putting members first with redesigned website

The Gerontological Society of America (GSA) is the oldest and largest interdisciplinary organization devoted to research, education, and practice in the field of aging.

The GSA website is a repository or access point for all of GSA’s public and member content. It serves members and non-members alike with a keen goal of illustrating member benefits.
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Fonteva Platform 15

The Fonteva Platform 15 (FP15) release is coming soon, and it’s packed with enhancements that promise to improve and expand upon the already robust Fonteva features and functionality.

Learn all about the key highlights of this release, which include the introduction of Dynamic Fundraising Campaigns, Reusable Components, and the powerful Fonteva Enterprise Community +.
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Strategies for using AI for associations responsibly

Artificial intelligence (AI) is now being used across many industries in various ways, from drafting emails to writing code. Breakthroughs in the science behind AI have enabled a remarkable surge of new capabilities and use cases for associations and nonprofits, as well as in the for-profit space.

Fíonta co-founder Dr. Lisa Rau (a computer scientist with a Ph.D. in Artificial Intelligence) explains generative AI, how associations can leverage this tool, and what steps they can take to protect against risks.
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Your Salesforce instance needs regular health checks, too

Regular health checks for your Salesforce instance are not just beneficial; they are essential. As a central element of your technology stack, Salesforce allows you to create and modify functionalities easily. However, over time, aspects of your Salesforce environment might become outdated or unnecessary.
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On-demand webinars

We’ve organized 27 webinars online for our nonprofit and association audience. From prepping data for a migration to using Marketing Cloud Account Engagement to automate member renewal reminders, there’s something for everyone.
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5-6: APPCon (Arlington, VA)

13-15: NTEN (Portland, OR)

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