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While there is no perfect way to create a marketing strategy, three tactics can help. To position your association for success, conduct market research, demonstrate value, and build community. How does your association market to new members? Do you make posts on social media? Send invitations over LinkedIn? Or have you partnered with a digital influencer in […]

Looking around the association community, we’ve noticed that many of you have let go of the desire to ‘return to normal.’ There isn’t a normal to return to. We can’t erase the last two years’ experiences and know that the pandemic has changed every person and organization. Sometimes, these changes are subtle and hard to […]

As a grantmaking organization, you put funds in the hands of organizations that will make the most of them. However, determining who these organizations are, how you’ll assess them, and how to distribute grant awards properly requires significant time and resources. Proper preparation and sophisticated management tools are crucial to managing your time and awarding […]

First, I want to congratulate Jordan and his wife on the birth of their baby boy! Jordan and I work hand-in-hand on many projects, and since our hard-hitting banter is well-known around the Fionta water cooler, I’m hoping I can fill his shoes here. I’ve been spending quality dad time with my 7-month-old daughter here in Portland, […]

Hispanic Heritage Month is a US holiday created to recognize the achievements and contributions of Hispanic Americans. This annual holiday takes place from September 15 to October 15. But it began as a commemorative week in 1968 to coincide with the Independence Day celebrations of several Latin American nations. Nearly 20 years later in 1987, […]

You’ve been with Fíonta since late 2020. What attracted us to you? Initially, I was contacted directly by a friend/former coworker with whom I worked while at a recruiting firm. He knew me, my background, and Fíonta’s needs for my position since it was a direct report to his daughter’s position. But then, the more […]

Rebranding campaigns allow companies to consistently evolve their products, showing that the business intends to innovate and improve over time. However, these changes can be sudden for users who have integrated entire platforms into their mission-critical operations. With the Salesforce Marketing Cloud rebrand now in effect, we want to lend a helping hand to nonprofits […]

Prioritizing diversity in technology events creates equity and inclusion for underrepresented groups. Dreamin’ in Color is an annual event that elevates black voices who are current or aspiring Salesforce professionals. Attendees and presenters discuss how to succeed, overcome obstacles and grow thriving careers and businesses in the Salesforce ecosystem. Fíontans Cody Hamilton and Katy Burns […]

In this new digital era, it’s important to refrain from becoming desensitized to the technology of our everyday lives. Too often, we forget the meaning behind the innovations we interact with – we forget the why behind the what. Technology serves people and not the other way around. The fabric of who we are as a people doesn’t […]

You are one of our most long-time employees! How did you first learn about us, and what attracted you to the position? Networking as a small business owner brought me to Fíonta [then Confluence]. A colleague who had worked with Confluence referred me to Lisa. I started working here as a Salesforce consultant in 2012 […]